Field Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
EPAM Systems seeks a Field Marketing Manager to drive regional marketing strategies in the Middle East. This hybrid role in Dubai involves planning events, executing ABM campaigns, and building sales relationships.
Key Skills for This Role
Responsibilities
- Act as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes
- Build strong relationships with sales teams to ensure effective lead follow up and pipeline acceleration
- Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences
- Develop and manage multi channel marketing campaigns that target specific accounts and sectors
- Lead the execution of regional account based marketing (ABM) strategies based on data insights and engagement metrics
- Partner with sales on high priority deals providing marketing support to accelerate progress through the funnel
- Create targeted marketing assets such as microsites, personalised content and deal specific collateral
- Monitor lead management processes ensuring timely engagement by the sales team
- Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals
- Align marketing spend and activities to support regional business objectives and growth targets
Requirements
- Bachelor’s degree in marketing, communications or related field
- 5+ years of experience in field or regional marketing within a B2B enterprise technology environment
- Strong expertise in event planning including large scale industry events and smaller executive sessions
- Proven experience developing and executing ABM strategies and targeted campaigns
- Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase
- Ability to interpret marketing data and produce actionable insights for campaign optimisation
- Strong project management and stakeholder engagement skills across multiple teams
- Excellent written and verbal communication skills with attention to detail
- Fluency in Arabic and English
- Ability to work independently in a fast paced, matrixed organisation and meet tight deadlines
- Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation
- Experience across key industry verticals such as Energy (nice to have)
Full Job Posting
About the Role
- We're looking for a Field Marketing Manager to join our hybrid team in Dubai.
- In this role, you will drive regional marketing strategies that generate measurable business growth and strengthen EPAM's presence in the Middle East market.
- As part of the EMEA Field Marketing team, you will support business development through integrated campaigns, events and account based marketing initiatives to deliver marketing qualified leads and client engagement opportunities.
Responsibilities
- Act as the primary contact for all marketing activities in the Middle East aligning regional priorities with global marketing programmes
- Build strong relationships with sales teams to ensure effective lead follow up and pipeline acceleration
- Plan and execute regional events including trade shows, conferences, executive dinners and bespoke experiences
- Develop and manage multi channel marketing campaigns that target specific accounts and sectors
- Lead the execution of regional account based marketing (ABM) strategies based on data insights and engagement metrics
- Partner with sales on high priority deals providing marketing support to accelerate progress through the funnel
- Create targeted marketing assets such as microsites, personalised content and deal specific collateral
- Monitor lead management processes ensuring timely engagement by the sales team
- Report on campaign performance and ROI using data to demonstrate marketing's impact on revenue goals
- Align marketing spend and activities to support regional business objectives and growth targets
Requirements
- Bachelor’s degree in marketing, communications or related field
- 5+ years of experience in field or regional marketing within a B2B enterprise technology environment
- Strong expertise in event planning including large scale industry events and smaller executive sessions
- Proven experience developing and executing ABM strategies and targeted campaigns
- Familiarity with CRM and marketing automation tools such as Microsoft Dynamics, Marketo and ABM platforms like Demandbase
- Ability to interpret marketing data and produce actionable insights for campaign optimisation
- Strong project management and stakeholder engagement skills across multiple teams
- Excellent written and verbal communication skills with attention to detail
- Fluency in Arabic and English
- Ability to work independently in a fast paced, matrixed organisation and meet tight deadlines
- Proficiency in using AI tools to enhance marketing effectiveness through automation, data analysis and content personalisation
Nice to have
- Experience across key industry verticals such as Energy
We offer
- End of service gratuity
- Private healthcare and life insurance
- Employee assistance program
- Wellness program
- Annual air travel allowance for expatriates
- Regular performance feedback and salary reviews
- Global travel medical and accident insurance
- Referral bonuses
- Learning and development opportunities including in house training and coaching, professional certifications, and courses
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at EPAM Systems
Senior Data Engineer
Abu Dhabi, UAE
EPAM Systems is looking for a Senior Data Engineer to join their team in Abu Dhabi for a large-scale data platform migration. The role involves building production-ready data pipelines on Databricks using PySpark and SQL
Field Marketing Manager
Dubai, UAE
EPAM Systems is seeking a Field Marketing Manager to drive regional marketing strategies in the Middle East. The role involves planning events, executing ABM campaigns, and collaborating with sales to generate leads. Can
Lead AI Engineer
Doha, QAT
EPAM Systems seeks a Lead AI Engineer to design and implement AI-driven strategies and architectures in Doha, Qatar. The role involves leading AI adoption, building end-to-end AI pipelines, and driving workforce capabili
Lead AI Engineer
Doha, QAT
EPAM Systems seeks a Lead AI Engineer to design and implement AI-driven strategies and architectures in Doha, Qatar. The role involves leading AI adoption, building production AI systems, and mentoring teams. Requires 4+
Data Technology Consultant
Coimbatore, UAE
EPAM Systems seeks a skilled Data Technology Consultant to lead and design large-scale data-driven solutions. The role involves defining data strategy, overseeing client engagements, and driving data product development.
Director Technology Solutions - Azure Cloud
Coimbatore, UAE
EPAM Systems seeks a Practice Lead for Azure Cloud to serve as the senior technical authority and strategic leader for the Azure practice. The role involves driving technical excellence, people development, delivery gove
Python Development Trainee
Riyadh, KSA
EPAM Systems offers a free, expert-led Python Development training program for Saudi nationals. The 3-month program requires up to 30 hours weekly engagement and is fully remote. Upon completion, participants may be cons
Senior AI Engineer (Python)
Doha, QAT
EPAM Systems is looking for a Senior AI Engineer (Python) to join their team in Doha, Qatar, working onsite. The role involves designing and deploying AI systems, building agentic workflows, and mentoring teams. Candidat
Senior Data Engineer
Abu Dhabi, UAE
Field Marketing Manager
Dubai, UAE
Lead AI Engineer
Doha, QAT
Lead AI Engineer
Doha, QAT
Data Technology Consultant
Coimbatore, UAE
Director Technology Solutions - Azure Cloud
Coimbatore, UAE
Python Development Trainee
Riyadh, KSA
Senior AI Engineer (Python)
Doha, QAT