Executive Manager - Perfect Digital Store

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subject‑matter expert on digital shelf performance and the primary partner to BU and international teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the end‑to‑end PDS diagnostics and execution program (assortment, availability, visibility, content, price & promo, ratings & reviews) across priority customers and markets.

You will manage and coach a team of 5-6 analysts to deliver high‑quality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

You will need to be expert on DSA tools like Data Impact, mFilterIT and be savvy with other tools like Shalion Gobble Cube which are widely used within international markets. You will also own the execution to impact of Perfect DigitalStore analytics and market tracking via Data Impact , ensuring that the Perfect DigitalStore scorecard is truly embedded into market’s & Sector’s performance review processes to drive visibility & focus on where & how to drive PepsiCo sales via Perfect DigitalStore execution.

You will lead the consolidation of best practice & help support markets by integrating this into Perfect DigitalStore PiCOS – toolkits aimed at providing clear best in class recommendation to drive PepsiCo’s digital shelf execution, and will require you to tailor content to meet the market’s different level of maturity from foundation level ‘Building the Basics’ to Gold Standard. In order to be successful you will partner with the cross-functional teams & local BU teams.

• Lead PDS capability and roadmap Set the vision, priorities and annual plan for Perfect Digital Store in partnership with international DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.
• Own the Digital Shelf Measurement Framework Define and maintain segmentation, hero/must‑stock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU sign‑off and updating annually or when category dynamics change.
• Run PDS diagnostics and create execution roadmaps Lead recurring diagnostics across assortment, availability, visibility/search, content, price & promotion and ratings & reviews using DSA tools, and translate findings into a prioritized cross‑functional action plan with clear owners, timelines and expected impact. Establish processes to implement actions from PDS diagnosis to execution through merchandising or KAMs