Executive Director - Asset Management - Qiddiya Performing Arts Center -INV-007
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Key skills for this role
About the Role
Qiddiya Investment Company seeks an Executive Director for Asset Management of the Qiddiya Performing Arts Centre in Riyadh. The role involves owner-side leadership in shaping the operating platform, protecting long-term value, and positioning the asset for successful mobilisation and sustained performance.
Key Skills for This Role
Responsibilities
- Lead the owner side asset management strategy for QPAC in alignment with QIC’s objectives
- Define strategic objectives, commercial frameworks and operating principles across live performance, venue utilisation, ancillary revenue, hospitality and non event activation
- Support operating model development, partner strategy and business plan challenge
- Build and maintain effective relationships with internal stakeholders, cultural institutions, artists, promoters, operators, advisors, government entities and commercial partners
- Oversee operator or service partner performance for QPAC, ensuring delivery against contractual obligations, KPIs, SLAs and QIC strategic objectives
- Establish and monitor performance dashboards covering revenue, profitability, utilisation, attendance, programming mix, customer experience, safety, compliance and readiness milestones
- Review and challenge business plans, budgets and forecasts to ensure commercial robustness and alignment with owner expectations
- Drive achievement of financial targets, with a focus on sustainable revenue growth, EBITDA delivery and efficient asset utilisation
- Champion best in class customer and artist experience across performances, events, hospitality, premium offerings and venue journeys
- Work with internal and external stakeholders to optimise ticketing, sponsorship, partnerships, branding, food and beverage, retail and ancillary monetisation
- Build and lead a high performing owner side QPAC asset management capability
Requirements
- Bachelor's degree in business, finance, real estate, arts management, entertainment management, hospitality or a related discipline
- Strong experience in performing arts, live entertainment, venue operations, cultural institutions, leisure or major event asset management
- Experience in pre opening, operator mobilisation, business planning and owner side governance of complex destination assets
- 10+ years of relevant experience in asset management, venue operations, performing arts, entertainment, leisure or related sectors
- Experience in the GCC or wider MENA region preferred
Full Job Posting
Role Overview
- As part of Qiddiya City’s development pipeline, Qiddiya Investment Company is advancing the Qiddiya Performing Arts Centre (QPAC) as a flagship cultural and entertainment asset within the destination.
- With the operating model, programming strategy, commercial framework and business plan continuing to evolve, the Executive Director / General Manager QPAC will play a critical owner side leadership role in shaping the operating platform, protecting long term value and positioning the asset for suc
- The role will work across Strategy, Development, Finance, Operational Readiness, Commercial, Programming and third party operators or service partners to optimise performance, govern delivery and ensure QIC retains appropriate oversight over business planning, programming direction, customer experie
Key Responsibilities
- Lead the owner side asset management strategy for QPAC in alignment with QIC’s objectives, pre opening priorities and long term value creation agenda.
- Define strategic objectives, commercial frameworks and operating principles across live performance, venue utilisation, ancillary revenue, hospitality and non event activation.
- Support operating model development, partner strategy and business plan challenge to ensure QIC retains decision making authority over key commercial, customer and brand levers.
- Build and maintain effective relationships with internal stakeholders, cultural institutions, artists, promoters, operators, advisors, government entities and commercial partners.
- Act as the key owner side point of contact on operational, commercial and asset performance matters for QPAC.
- Ensure strong collaboration across Development, Strategy, Finance, Commercial and Operational Readiness to integrate asset management requirements through design, mobilisation and pre opening.
- Oversee operator or service partner performance for QPAC, ensuring delivery against contractual obligations, KPIs, SLAs and QIC strategic objectives.
- Establish and monitor performance dashboards covering revenue, profitability, utilisation, attendance, programming mix, customer experience, safety, compliance and readiness milestones.
- Lead regular performance reviews, audits and corrective action plans to drive continuous improvement and protect long term asset value.
- Review and challenge business plans, budgets and forecasts to ensure commercial robustness and alignment with owner expectations.
- Drive achievement of financial targets, with a focus on sustainable revenue growth, EBITDA delivery and efficient asset utilisation.
- Analyse operating data and financial results to identify upside opportunities, performance risks and value enhancement initiatives.
Additional Responsibilities
- Support reporting and recommendations for executive stakeholders on asset performance, commercial outlook and investment implications.
- Champion best in class customer and artist experience across performances, events, hospitality, premium offerings and venue journeys.
- Ensure customer experience and programming requirements are embedded into mobilisation, design stage input and readiness planning.
- Monitor customer satisfaction and guest performance metrics, ensuring experiences are safe, distinctive and brand consistent.
- Support a balanced programming calendar that maximises cultural relevance, visitation, utilisation and destination appeal.
- Work with internal and external stakeholders to optimise ticketing, sponsorship, partnerships, branding, food and beverage, retail and ancillary monetisation across QPAC.
- Shape programming and utilisation strategy to maximise visitation, yield, market positioning and repeat demand.
- Monitor market trends, benchmark comparable performing arts and live entertainment venues and identify strategic growth opportunities.
- Build and lead a high performing owner side QPAC asset management capability aligned with asset priorities and mobilisation requirements.
- Coordinate closely with operating and service partner teams while avoiding duplication of delivery roles and ensuring QIC capability and institutional knowledge are strengthened over time.
- Mentor team members and foster a high performance, commercially focused asset management culture.
- Provide owner side leadership on mobilisation, governance and escalation of key risks and decisions.
Qualifications
- Bachelor’s degree in Real Estate, Business Administration, Arts Management, Hospitality Management, or related fields.
- Strong knowledge of asset management principles and practices relating to entertainment or cultural venues.
- Bachelor’s degree in business, finance, real estate, arts management, entertainment management, hospitality or a related discipline.
- Strong experience in performing arts, live entertainment, venue operations, cultural institutions, leisure or major event asset management.
- Experience in pre opening, operator mobilisation, business planning and owner side governance of complex destination assets.
- Relevant professional certifications or memberships in asset management, project management, finance, hospitality, arts administration or related disciplines are preferred.
- 10+ years of relevant experience in asset management, venue operations, performing arts, entertainment, leisure or related sectors.
- Experience in the GCC or wider MENA region preferred, with demonstrated ability to operate in complex, high growth development environments.
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