Event Marketing Specialist

Role Overview

Strategy and Event Execution

• Execute event marketing plans and translate goals and KPIs into concrete actions.
• Recommend tactical optimizations based on past event performance.
• Lead venue selection, booth design, staffing, vendor management, timelines, and budgets for assigned events.
• Serve as the primary contact for vendors and venues, negotiating terms and resolving issues.
• Support internal events that foster connection and promote company culture.

Content and Audience Engagement

• Coordinate event-specific content with email, social, web, and creative channel owners.
• Track deliverable timelines and flag risks before they become blockers.
• Execute lead capture, networking logistics, attendee communications, and other pre-event, during-event, and post-event tactics.
• Collect and compile attendee feedback.

Measurement and Reporting

• Track registrations, attendee demographics, website traffic, and conversion rates.
• Build clean, standardized reports for leadership review after events.
• Flag notable trends or anomalies in event data.

Qualifications

• At least two years of event marketing or event operations experience.
• Proven experience managing multiple vendors, event budgets, and project timelines simultaneously.
• Strong attention to detail and comfort working in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills for vendor negotiation and cross-functional coordination.
• Comfort pulling and organizing event performance metrics into clean reporting.
• Flexibility to travel and work occasional evenings and weekends for events.

Preferred Skills

• Familiarity with project management software, event management software, Salesforce, Google Workspace, or generative AI is considered an asset.

Work Environment

• Top Hat describes the work environment as flexible and remote first.
• Toronto and GTA-based candidates receive special consideration to facilitate in-person collaboration at the Toronto headquarters.

Employee Experience

• The posting highlights professional learning and development, health benefits, flexible time off, and a welcoming Toronto headquarters.
• The company offers opportunities to work with new technology such as generative AI.