E-commerce Lead
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Key skills for this role
About the Role
L'Oréal is seeking an E-Commerce Lead to drive the e-commerce shared vision, scale strategic frameworks, and serve as a bridge between corporate and local teams. The role involves content & UX, partner management, data analysis, and D2C roadmap governance.
Key Skills for This Role
Responsibilities
- Define and implement a cohesive E Commerce vision across all divisions, establishing clear framework guidelines per country and per category
- Standardize and scale global E Commerce frameworks, such as L'Oréal's LAVA KPI framework
- Act as the primary liaison between country Management Committees, divisions and Zone/Global teams
- Design Content and User Experience (UX) frameworks to ensure a seamless consumer journey across D2C sites and E Retailers
- Drive continuous improvement of the digital shelf by delivering monthly platform scorecards
- Lead expansion and 3 Year E Commerce strategies in alignment with Marketing and Finance teams
- Organize client Hackathons and lead annual One eJBP meetings with top tier partners
- Facilitate multi divisional JBPs, T2T Meetings, and QBRs with top partners
- Define and communicate strategic pillars, goals, and KPIs for each E Commerce partner
- Collaborate with CMI team to deepen understanding of beauty shopper profiles and trends
- Cooperate with media and brand marketing teams to drive consumer acquisition through digital events
- Direct external agency partners for e commerce content creation and digital shelf reporting
Requirements
- Experience in e commerce strategy and execution
- Strong understanding of digital shelf, content, and UX frameworks
- Ability to manage external agencies and partner relationships
- Proficiency in data analysis and reporting tools (e.g., SimilarWeb, Nielsen IQ)
- Experience with D2C platforms and roadmap governance
- Strong communication and presentation skills
Full Job Posting
STRATEGY & VISION
- Drive the E Commerce Shared Vision: Define and implement a cohesive E Commerce vision across all divisions, establishing clear framework guidelines customized per country and per category.
- Scale Strategic Frameworks: Standardize and scale global E Commerce frameworks, such as L'Oréal's LAVA KPI framework (Luxury/Attractivity, Visibility, Availability), to harmonize E Commerce standards across all divisions and platforms.
- Serve as a Corporate & Local Bridge: Act as the primary liaison between country Management Committees, divisions and Zone/Global teams to spotlight local best practices, driving first mover and early adopter initiatives to be replicated globally.
CONTENT & UX
- Design Content & UX Frameworks: Establish best in class Content and User Experience (UX) frameworks to ensure a seamless consumer journey across both D2C sites and E Retailers, maximizing the 'Beauty Experience' and enhancing overall brand equity.
- Enhance Online Shopping Experience: Ensure an engaging online consumer journey by running rigorous content audits and deploying unique digital functionalities that cultivate long term brand love.
- Elevate Digital Shelf Sophistication: Drive the continuous improvement of the digital shelf by delivering monthly platform scorecards, maximizing content integrity scores on key partner websites, and leading the onboarding of global tools.
ONE JBP & STRATEGIC PARTNERS
- Lead Expansion & 3 Year Strategies: Orchestrate the sustainable brand expansion roadmap and 3 Year E Commerce strategies in close alignment with Marketing and Finance teams, focusing on high growth territories of strategic importance.
- Nurture Top Partner Relations: Organize client Hackathons and lead annual One eJBP meetings to establish mutual growth ambitions and unlock new commercial opportunities with top tier partners.
- Facilitate High Level Partner Alignments: Organize and facilitate multi divisional JBPs, T2T Meetings, and QBRs with top partners, driving a unified, strategic 'One L'Oréal' approach at the corporate level.
- Articulate Partner Strategies: Define and communicate the strategic 'powerhouse' pillars, goals, and key performance indicators (KPIs) expected from each designated E Commerce partner.
STAKEHOLDER MANAGEMENT
- Partner with CMI: Collaborate closely with the CMI team to deepen understanding of beauty shopper profiles, trends and purchasing behaviors across multiple platforms and countries.
- Consumer Acquisition: Cooperate closely with media and brand marketing teams to drive consumer acquisition and trial through high impact, multi brand and multi divisional digital events.
- Manage External Agencies: Direct external agency partners responsible for e commerce content creation, asset localization and digital shelf scorecard reporting, ensuring strict quality and delivery standards.
DATA & TOOLS
- Deploy Market Visibility Tools: Develop and implement analytical tools to gain full visibility into Active User and basket data within the e commerce landscape, identifying category specific growth opportunities for existing partners and new frontiers.
- Translate Data into Executive Insights: Author and distribute a monthly E Commerce Newsletter to country and division Steerco, translating complex performance data and advanced dashboards into highly actionable commercial recommendations.
- Conduct Performance & Traffic Audits: Lead comprehensive adhoc analyses per division and country, evaluating traffic growth, sales evolution and overall digital profitability.
- Consolidate E Commerce Data: Manage the aggregation of diverse e commerce datasets (sales, sell out, digital shelf performance, and organic/paid traffic) to generate high level, actionable performance dashboards for Brands and E Commerce teams.
- Pioneer AI Powered Tools: Initiate, test and scale AI powered E Commerce tools at the division level to build a future fit, technologically advanced organization.
D2C
- Govern the D2C Technical Roadmap: Serve as the strategic intermediary between Zone and Divisional teams to manage and drive the deployment of the D2C platform roadmap and new feature releases.
- Govern Global & Regional UX Roadmaps: Lead the execution of regional and global D2C roadmaps, optimizing brand website UI/UX, streamlining checkout funnels, and scaling proven A/B testing insights across all divisions.
E COMMERCE ACCELERATION
- Formulate Growth Action Plans: Continuously scout for innovative e commerce trends and untapped digital business opportunities, developing structured, agile action plans for immediate execution.
- Develop 360° Activation Plans: Create comprehensive 360° digital activation plans and campaign calendar focusing on customer engagement, the consumer journey (CX), and corporate brand development through multi brand and multi divisional events.
- Optimize Media & Promo Investments: Proactively analyze brand campaigns and platform promotions to maximize the ROI of media and promo support, ensuring consistently best in class digital executions.
- Identify & Scale Emerging Commerce Trends: Monitor and analyze emerging commerce ecosystems, including Quick Commerce, Social Commerce and Gen AI & Agentic AI shopping tools to champion multi divisional test and learn pilots.
- Execute Q Commerce & Agentic AI Strategies: Translate high level Quick Commerce and Agentic AI strategies into precise, actionable execution plans tailored to division specific needs.
UPSKILLING
- Lead the E Commerce Community of Practice: Cultivate and nurture an internal community of practice among divisional E Commerce and Digital teams, actively fostering a culture of knowledge sharing and data driven decision making.
- Deliver Capability Enablement Programs: Design and run continuous education and training programs to upskill Brand Marketing and local E Commerce teams on advanced Online to Offline (O+O) and digital commerce principles.
- Bridge Digital Skill Gaps: Proactively identify digital skill gaps across the organization, collaborating with HR and Learning & Development teams to design and implement a comprehensive, future fit digital upskilling calendar.
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