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District Personal Training Manager

Crunch Fitness
California, USA
Full-time
Mid · 2+ years experience
Onsite
USD 90000-120000 yearly / year
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Compensation & Schedule

  • Competitive salary starting at $90,000
  • Bonus based on percent of profit
  • Benefits package: Medical, Dental, Vision, 2 week of PTO
  • Cell phone stipend and employee membership
  • Minimum 47‑hour work week
  • Typical schedule: Mon–Thu: 8:00 AM – 6:00 PM Fri: 8:00 AM – 3:00 PM
  • Mon–Thu: 8:00 AM – 6:00 PM
  • Fri: 8:00 AM – 3:00 PM
  • Must be available outside standard hours, including weekends, based on district needs
  • Occasional approved “admin days” as assigned by SVP
  • This is a high‑visibility leadership role — your district depends on you.

Key Responsibilities

  • Hire, develop, and manage PTMs, APTMs, and Personal Trainers
  • Train leaders on interviewing, scorecards, and practical assessments
  • Build marketing and social media programs to promote trainers and drive engagement
  • Manage and coach on hiring platform for recruiting and onboarding
  • Deliver all phases of New Hire Onboarding, including Vision Training
  • Teach KO scripting, 4‑Step Close, Anatomy of a Great Session, and sales techniques
  • Ensure trainers stay current on industry standards and deliver exceptional sessions
  • Train staff on conversions, referrals, floor pulls, and PT sales systems
  • Drive district PT production using the PT Playbook
  • Support clubs during Closeout Week and when revenue falls behind
  • Set goals, monitor KPIs, and ensure monthly hiring needs are met
  • Assist with KOs, T.O.s, booking sessions, and PT sales support
  • Lead PTM Coaching Cycles and ensure weekly execution
  • Manage Enhance platform, client feedback, Yelp/Google reviews
  • Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards
  • Lead PT community initiatives to drive engagement and retention
  • Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms
  • Coach leaders through growth paths and hold weekly performance meetings
  • Manage PT schedules, employee relations, and disciplinary actions
  • Support cleaning protocols and Group Exercise standards
  • Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals

What You Bring

2–4+ years of PT leadership, ideally multi‑unit or high‑volume

Strong ability to coach, develop, and motivate PT teams

Expertise in PT sales systems, onboarding, and performance management

High accountability, strong organization, and excellent communication

Ability to manage complex operations across multiple locations

Comfortable working a structured, high‑visibility schedule with weekend availability

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