Director of Marketing & Communications
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Key skills for this role
Role Overview
Lead the marketing and communications function for FAENA The Red Sea, positioning it as an extraordinary luxury lifestyle destination.
Shape integrated campaigns, creative storytelling, and guest touchpoints in line with Faena’s distinctive voice and Forbes Five-Star standards.
Work with Sales, Public Relations, Digital, Food & Beverage, and creative teams to engage global audiences and generate demand.
Key Skills for This Role
Full Job Posting
Role overview
Lead the marketing and communications function for FAENA The Red Sea, positioning it as an extraordinary luxury lifestyle destination.
Shape integrated campaigns, creative storytelling, and guest touchpoints in line with Faena’s distinctive voice and Forbes Five-Star standards.
Work with Sales, Public Relations, Digital, Food & Beverage, and creative teams to engage global audiences and generate demand.
Key responsibilities
- Lead integrated marketing and communications across rooms, food and beverage, spa, nightlife, and events.
- Develop brand campaigns across digital, print, and social channels in alignment with global Faena strategy.
- Oversee advertising, digital media planning, email marketing, website content, landing pages, and third-party platforms.
- Drive social media, content, public relations, media outreach, event promotion, and branded storytelling.
- Build partnerships with luxury brands, influencers, tourism boards, travel networks, and regional stakeholders.
- Promote art, culture, exhibitions, performances, signature events, and destination experiences.
- Use KPIs, ROI, Google Analytics, CRM systems, and reporting tools to analyze campaign performance.
- Support Sales and Catering with marketing collateral and client engagement tools.
- Lead, mentor, and inspire the Marketing & Communications team.
- Manage external PR, digital, and creative agencies.
- Align marketing with Commercial, Revenue, Food & Beverage, Spa, Events, and operational leaders.
Qualifications
- 8–10 years of progressive marketing leadership experience in luxury hospitality, lifestyle brands, or cultural institutions.
- Proven success launching or repositioning luxury hotels or resorts; pre-opening experience is strongly preferred.
- Deep understanding of brand management, integrated marketing, digital strategy, and public relations.
- Sensitivity to Middle Eastern culture and the Red Sea region’s evolving tourism landscape.
- Bachelor’s degree in marketing, communications, or a related field is required; an advanced degree is preferred.
- Proven success executing 360° marketing campaigns across luxury channels.
- Strong knowledge of social media trends, digital marketing, SEO, CRM, and analytics.
- Familiarity with CMS platforms, Adobe Creative Suite, and project management platforms.
- Experience leading teams and collaborating with cross-functional departments.
About FAENA The Red Sea
FAENA The Red Sea represents FAENA’s expansion into Saudi Arabia and aims to create a destination centered on art, culture, community, beauty, and transformative hospitality experiences.
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