Director of Engineering Consumer Experience - Web & Mobile

Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.

Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications.

Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.

Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.

Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.

Manage and hold accountable delivery partners for quality, timelines, and engineering standards.

Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.

Front-End : ReactJS, TypeScript, Next.js, GraphQL (GQL)

Commerce : Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)

CMS : Sanity (headless), content modelling

Mobile : React Native, iOS, Android

APIs & Integration : GraphQL, REST, APIGEE

AI/ML : AI-native tooling, LLM integration, AI-assisted development

Observability : Performance monitoring, Web Vitals, CDN/edge tooling

At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.

Translate ambitious business goals into clear, executable technology strategies and roadmaps.

Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.

Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.

Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.

Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.

Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.

Make difficult decisions when required and stand behind them with conviction and integrity.

Build, develop, and retain diverse, high-performing teams capable of delivering at scale.

Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.

Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.

Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.

Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.

Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.

Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.

Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.

Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.

Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.

Create space for innovation while maintaining a disciplined approach to execution and delivery.

Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.

Understand the connection between technology decisions, consumer experience, and business performance.

Make decisions that balance innovation, speed, quality, and commercial impact.

Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.

Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.

Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.

Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.

Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.

Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.