Director of E-Commerce

• Proven P&L Ownership: You've owned a DTC P&L with full accountability, you can read a creative brief and a contribution margin report in the same hour.
• Seasoned Digital Commerce Leadership: 5+ years leading e-commerce, digital merchandising, or lifecycle and loyalty functions end-to-end in performance-driven consumer organizations, with both strategic acumen and hands-on executional excellence.
• Deep Platform Expertise: Expert-level Shopify knowledge, including experience with headless architectures (Builder.io, Hydrogen, or API-driven storefronts) and multi-store, multi-currency, multi-region operations.
• Attribution Mastery: Hands-on fluency with modern attribution and analytics stacks (Triple Whale or similar, GA4, cohort analysis); you know how to build a brand and measure it when major platforms are restrictive.
• Modern Tooling Fluency: Day-one comfort across our operating stack, including Shopify, Builder.io, Klaviyo, and Asana/Jira for cross-functional project and workflow management; you pick up new tools fast and make them work together.
• Marketplace & Affiliate Experience: You have operated Amazon as a complement to DTC (Seller/Vendor Central, listing optimization, marketplace advertising) and have built or scaled affiliate and creator-commerce programs (Impact.com or similar networks) with clear ROI and attribution discipline.
• Regulated Category Experience: Meaningful experience in age-gated categories (cannabis, CBD, hemp, alcohol, nicotine) is a must, including familiarity with advertising restrictions, age verification, and shipping compliance.
• International Operating Experience: You've run (or meaningfully contributed to) e-commerce across multiple countries, localization, VAT/duties, regional fulfillment, and market-specific compliance do not scare you.
• Strategic Agility: A bias for action in fast-paced environments where you must exercise judgment in the absence of perfect information.
• Leadership through Clarity: Experience managing lean teams and agencies by setting high standards and clear expectations, not just volume of direction.
• Executive Communication: You translate performance data into clear, actionable insights and strategic recommendations for senior leadership and the board.

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy

• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support

In addition to the benefits above, this role has a pay range between $145,000-190,000 and equity.

The pay range represents what we believe, in good faith, this role will pay.

The final salary offer will be determined based on a variety of factors including, but not limited to, depth of experience, geographic location, and relevant education/training.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Put Consumers First - We are here to enhance their lives.

We put their needs first in everything we do.

We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community.

We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive.

We set the standards, innovate for consumers and find the yes as a team.

Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do.

We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.