Director - Marketing
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Key skills for this role
About the Role
Drive marketing campaigns that reflect cultural diversity, enhance audience engagement, and support revenue growth through strategic partnerships and data-driven insights.
Key Skills for This Role
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Overview
Work closely with Programming to translate cultural content into engaging campaigns and storytelling
Ensure marketing reflects the depth, authenticity, and diversity of cultural programming
Align campaigns with the visitor journey and on-ground experience
Support Commercial team in promoting sponsorships, partnerships, and revenue-generating activities
Ensure sponsors and partners are effectively integrated into marketing campaigns and communications
Drive campaigns that contribute to revenue growth through increased visitation and engagement
Define and track marketing KPIs including reach, engagement, conversion, and attendance
Monitor campaign performance and optimize strategies based on data and insights
Use audience analytics to refine targeting, messaging, and channel effectiveness
Provide insights to support decision-making across programming and commercial teams
Ensure consistency of messaging and communications across all marketing channels
Coordinate with internal stakeholders (Programming, Commercial, Operations) for campaign alignment
Manage external agencies, media partners, and marketing vendors
Ensure all communications align with Qiddiya Group brand and communication guidelines
Align marketing strategy with Asset Management direction and asset objectives
Coordinate with Qiddiya Group marketing and communications functions
Ensure compliance with group standards, approvals, and governance frameworks
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