Director, Lifecycle Marketing

Set the vision for lifecycle at Apartment List, taking full ownership of redesigning our end to end lifecycle program across the entire renter lifecycle

Drive the modernization of our program, integrating data science and machine learning capabilities to drive relevance and personalization, including integrating a combination of proprietary models and off the shelf 3rd party solutions

Leverage our growing partnerships program to build new retention and engagement opportunities from the ground up: the strategy, the operating model, the measurement, and the first wave of execution. A true zero-to-one build

Establish the lifecycle foundation that supports a multi-brand portfolio, helping launch and scale new brands, and design the cross-sell that moves renters between them

Set strategy across email, push, and SMS, and own the lifecycle program's revenue and volume forecasts and budget with Finance, bringing a clear point of view on contribution, growth, and risk into planning

Advance the shift to segmented, personalized, forecast-driven sends. Design the frameworks that decide who gets what message when, balancing revenue against deliverability, frequency, and renter experience

Drive experimentation and holdout-based measurement, and keep the learning base that guides where lifecycle invests next

Partner closely with our dedicated marketing analytics and MarTech teams - as well as run your own performance deepdives - to assess the overall state of the program, identify priority growth levers and rapidly test and iterate on solutions

Define and build the measurement system that assesses overall performance, including leading indicators of revenue and health metrics on the long-term outlook for the program.

Build and troubleshoot journeys, templates, dynamic content, and audience logic directly, debugging alongside Engineering and Analytics when feeds or triggers misbehave

Self-serve in SQL to build your own analyses, and partner with Analytics and Data Science on channel health, revenue attribution, and forecasts that make performance predictable rather than reactive

Be the program's investigator: monitor engagement, conversion, deliverability, and send volume, and chase every anomaly to root cause before it becomes a question

Manage and develop a team of two, delegating ownership and building a high-performance culture

Represent lifecycle with senior leadership, translating program depth into clear priorities and tradeoffs, and partner with Engineering, Product, Analytics, and Design on the roadmap

Manage our relationship with Iterable, building a close partnership that allows us to maximize value and breadth of use of the functionality available

9+ years in lifecycle, engagement, or email marketing, with expert command of an enterprise automation platform (Iterable, Braze, or similar)

Deep B2C experience. This role owns the renter side of our marketplace, and direct-to-consumer lifecycle experience is required

A builder who has stood up programs from the ground up or transformed programs, not just optimized existing ones, and is ready to do the building hands-on

Analytically self-sufficient: self-serves in SQL to build their own analyses, and treats reporting tools and AI as multipliers on their thinking

Technically fluent in how data feeds, events, and APIs power a lifecycle program, hands-on in HTML and CSS for email, and credible debugging alongside engineers

Investigative by nature, with a record of chasing anomalies in the data to root cause and fixing the mechanism, not the symptom

A people leader who has managed and developed marketers, and who keeps senior leadership clear on performance, risks, and tradeoffs

Marketplace experience strongly preferred: familiarity with two-sided dynamics and how consumer growth connects to supply

Familiarity with workflow orchestration or ETL tooling (Airflow or similar)

Experience at a marketplace or high-volume consumer tech company

Familiarity with email and SMS compliance requirements