gem
Director, B2B Marketing
Apartment List
Remote, USA
Full-time
Senior · 8+ years experience
Remote
USD 139650-212430 yearly / year
Discovered Yesterday
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What You'll Do
Own B2B pipeline generation. Take direct accountability for qualified pipeline, bookings, and related revenue outcomes.
Build and run programs yourself. Personally architect and execute demand gen and event programs.
Connect the full funnel. Design and optimize audience creation, segmentation, lead qualification, nurture, and Salesforce handoff, and stay engaged through to conversion.
Activate the market. Drive campaigns, partnerships, events, and content distribution, and identify new channels — proactively, not by waiting for direction.
Make and defend investment calls. Bring a clear point of view on what good B2B marketing looks like at Apartment List, and make smart, sometimes contrarian, bets on where to invest our budget.
Move at speed. Test quickly, learn, and iterate rather than waiting for perfect attribution models or top-down direction.
Create healthy accountability with Sales. Partner with Sales leadership to ensure timely lead follow-up and conversion, and hold the line when that accountability slips.
Manage high-stakes moments. Lead and attend national event execution (NAA, AIM, etc.) and manage senior stakeholder input under pressure, with the seniority to make real-time calls.
Manage a lean team of 3-4. Directly manage a small team across demand gen, events, and campaigns.
Partner cross-functionally. Work closely with GTM Strategy, GTM Ops, Sales, Product, Partnerships, Brand, and Enablement to keep B2B marketing aligned with broader GTM priorities.
What We're Looking For
8+ years of B2B SAAS/tech marketing experience, including 3+ years managing a team, with a track record of staying hands-on rather than moving fully into oversight.
Deep practitioner expertise in demand generation or events — someone who has personally built and run B2B marketing programs.
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