Director - Customer AI & Analytics
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Key skills for this role
About the Role
Qiddiya Investment Company seeks a Director to lead customer data strategy, AI-driven engagement, and analytics across entertainment, hospitality, and retail. The role requires 12+ years in data/AI, expertise in Customer 360, CDP, and personalization, and leadership of cross-functional teams.
Key Skills for This Role
Responsibilities
- Define and lead Qiddiya’s enterprise Customer Data & AI strategy aligned with business growth and digital transformation objectives
- Establish the long term roadmap for customer data products, customer intelligence, AI enablement, and monetization opportunities
- Build a unified customer data vision across ticketing, CRM, loyalty, mobile applications, digital platforms, attractions, hospitality, retail, mobility, and operational ecosystems
- Lead the development and evolution of enterprise Customer 360 capabilities and customer master data architecture
- Define and oversee customer data products enabling visitor insights, personalization, CLV analysis, and predictive behavior modeling
- Lead AI initiatives focused on customer engagement, personalization, operational intelligence, and business optimization
- Build and lead a high performing Customer Data & AI function within the Data Office
Requirements
- 12+ years of experience in Data, Analytics, AI, Customer Intelligence, or Digital Transformation domains
- Proven leadership experience in enterprise scale customer data and AI initiatives
- Strong experience in Customer 360, CDP, CRM analytics, personalization, and customer intelligence ecosystems
- Experience leading large cross functional programs involving business, technology, and data stakeholders
- Strong understanding of modern cloud data platforms and AI/ML ecosystems
- Experience in key consumer oriented industries including Entertainment, Hospitality, Theme Parks, and Retail
- Experience managing strategic vendors, implementation partners, and enterprise programs
Full Job Posting
Role Overview
- The Director Customer AI & Analytics will lead the strategy, governance, architecture, and delivery of customer data products, customer intelligence platforms, and AI driven engagement capabilities across Qiddiya.
- This role will establish Qiddiya’s customer data foundation and enable advanced personalization, audience intelligence, loyalty analytics, revenue optimization, and AI powered customer engagement across parks, entertainment venues, digital channels, hospitality, retail, ticketing, mobility, and futu
- The role requires a highly strategic leader with deep expertise in customer data ecosystems, AI enablement, enterprise data platforms, and digital transformation, combined with strong stakeholder management and execution capabilities.
- The successful candidate will work closely with Digital, Marketing, Commercial, Customer Experience, IT, Operations, Strategy, and Executive Leadership teams to position customer data as a strategic enterprise asset.
Key Responsibilities
- Define and lead Qiddiya’s enterprise Customer Data & AI strategy aligned with business growth, visitor experience, and digital transformation objectives.
- Establish the long term roadmap for customer data products, customer intelligence, AI enablement, and monetization opportunities.
- Build a unified customer data vision across ticketing, CRM, loyalty, mobile applications, digital platforms, attractions, hospitality, retail, mobility, and operational ecosystems.
- Drive enterprise adoption of customer centric decision making and data driven engagement models.
- Lead the development and evolution of enterprise Customer 360 capabilities and customer master data architecture.
- Define and oversee customer data products enabling visitor insights and segmentation, personalization and recommendation engines, customer lifetime value analysis, revenue and conversion analytics, loyalty and engagement intelligence, cross channel customer journey analytics, real time audience inte
- Partner with Data Engineering and Platform teams to ensure scalable and secure customer data pipelines and architectures.
- Enable self service analytics and business consumption of customer intelligence products.
- Lead AI initiatives focused on customer engagement, personalization, operational intelligence, and business optimization.
- Identify and drive high value AI use cases including AI powered personalization, recommendation engines, conversational AI and intelligent assistants, customer sentiment analysis, dynamic audience targeting, predictive analytics, AI driven campaign optimization, and generative AI use cases for custo
- Collaborate with BI, Data Science, MLOps, and Emerging Technology teams to operationalize AI solutions.
- Establish AI governance principles aligned with enterprise standards and responsible AI practices.
Requirements
- 12+ years of experience in Data, Analytics, AI, Customer Intelligence, or Digital Transformation domains.
- Proven leadership experience in enterprise scale customer data and AI initiatives.
- Strong experience in Customer 360, CDP, CRM analytics, personalization, and customer intelligence ecosystems.
- Experience leading large cross functional programs involving business, technology, and data stakeholders.
- Strong understanding of modern cloud data platforms and AI/ML ecosystems.
- Experience in key consumer oriented industries including Entertainment, Hospitality, Theme Parks, and Retail.
- Experience managing strategic vendors, implementation partners, and enterprise programs.
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