Director - Cultural Programming & Experience

Lead the planning, curation, and management of the destination’s cultural programming and experience layer, owning the programming calendar, content development, visitor journey, exhibit design and management, and external relations to ensure a coherent, authentic, and high-quality visitor experience across year-round and festival periods, while creating content and experiences that strengthen attendance and visitation in support of broader commercial objectives.

Own the annual, seasonal, and festival programming calendar, ensuring a balanced, relevant, and operationally deliverable mix of cultural experiences that aligns with asset priorities, key moments, and audience needs.

Lead the development of programming content, narratives, and written materials that make the destination relevant, compelling, and culturally authentic, while shaping experiences and themes that increase audience interest, strengthen attendance and visitation, and support broader commercial objectives in coordination with Commercial and Marketing teams.

Own the end-to-end visitor journey across programming touchpoints, ensuring experiences are coherent, engaging, intuitive, and culturally consistent from arrival through participation across year-round and festival periods.

Oversee the design, activation, and ongoing management of exhibits and programming spaces to ensure they remain experience-led, operationally ready, and aligned with the destination’s cultural narrative and quality standards.

Manage relationships with external entities, cultural contributors, institutions, and partners required to support programming development and delivery, ensuring alignment, credibility, and continuity across the destination’s cultural offer.

Coordinate with Operations, Facilities Management, Marketing, Commercial, and other internal stakeholders to ensure programming requirements are integrated into site readiness, delivery plans, communications, and visitor-facing execution.