Director, Commercial Strategy
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Role Overview
Job requirements
• Bachelor’s degree required in Marketing, Business, Life Sciences, or a related field
• 10+ years of progressive experience in pharmaceutical or biotechnology commercial roles
• Significant experience in strategic marketing, commercial strategy, brand management, and/or new product planning
• Experience in rare disease, especially Pulmonary Hypertension, is a plus
• Deep understanding of pharmaceutical commercialization, including brand strategy, lifecycle management, new product planning
• Strong understanding of clinical development processes, evidence-generation strategies, labeling considerations, and regulatory pathways.
• Analytical and insights capabilities—proficiency in interpreting qualitative and quantitative market research, competitive intelligence, and performance analytics
• Financial acumen—comfort with forecasting models, scenario planning, and business case development for lifecycle or pipeline investments
• Ability to thrive in small company environment
Job responsibilities
• Direct Commercial new product planning and lifecycle strategy. Provide input into future product development, specifically L606 BID Treprostinil. Integrate global market insights, financial opportunity, and portfolio strategy to optimize future commercial opportunity
• Shape upstream clinical development strategy for Phase III and IV studies. Translate unmet needs and financial value into endpoint/label discussions, patient population strategy, and evidence-generation plans to maximize future label strength and access potential
• Participate in the annual Brand Planning process for Yutrepia, establishing positioning, core messaging, and strategic objectives across HCP, patient, and payer stakeholders
• Track market intelligence for the PH landscape, monitoring market volume and share trends, competitor pipelines. Synthesize insights into decision-ready recommendations
• Perform market research to support brand planning, new product planning, and input into clinical development
• Act as the commercial voice on cross-functional product teams for programs in development. Integrate with Medical Affairs, Regulatory, Market Access, Commercial Analytics, Finance, and Business Development
Job benefits
Full Job Posting
Job Description
Job requirements
- Bachelor’s degree required in Marketing, Business, Life Sciences, or a related field
- 10+ years of progressive experience in pharmaceutical or biotechnology commercial roles
- Significant experience in strategic marketing, commercial strategy, brand management, and/or new product planning
- Experience in rare disease, especially Pulmonary Hypertension, is a plus
- Deep understanding of pharmaceutical commercialization, including brand strategy, lifecycle management, new product planning
- Strong understanding of clinical development processes, evidence-generation strategies, labeling considerations, and regulatory pathways.
- Analytical and insights capabilities—proficiency in interpreting qualitative and quantitative market research, competitive intelligence, and performance analytics
- Financial acumen—comfort with forecasting models, scenario planning, and business case development for lifecycle or pipeline investments
- Ability to thrive in small company environment
Job responsibilities
- Direct Commercial new product planning and lifecycle strategy. Provide input into future product development, specifically L606 BID Treprostinil. Integrate global market insights, financial opportunity, and portfolio strategy to optimize future commercial opportunity
- Shape upstream clinical development strategy for Phase III and IV studies. Translate unmet needs and financial value into endpoint/label discussions, patient population strategy, and evidence-generation plans to maximize future label strength and access potential
- Participate in the annual Brand Planning process for Yutrepia, establishing positioning, core messaging, and strategic objectives across HCP, patient, and payer stakeholders
- Track market intelligence for the PH landscape, monitoring market volume and share trends, competitor pipelines. Synthesize insights into decision-ready recommendations
- Perform market research to support brand planning, new product planning, and input into clinical development
- Act as the commercial voice on cross-functional product teams for programs in development. Integrate with Medical Affairs, Regulatory, Market Access, Commercial Analytics, Finance, and Business Development
Job benefits
About Liquidia
Public biopharmaceutical company developing and commercializing therapies for patients with rare cardiopulmonary diseases.
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