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Director Commercial & Products

DU
Dubai, UAE
Fulltime
Director
2 months ago
GitScalaVAT
Free

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Overview

  • About du Pay
  • du Pay is one of the fastest-growing fintech platforms in the UAE, with a strong market position in digital remittances, cards, and financial inclusion services.
  • Backed by the strength of the du ecosystem, du Pay is evolving into a broader digital financial services platform targeting consumers, affluent underserved segments, blue-collar workers, SMEs/SOHO businesses, and ecosystem partners.
  • The company is entering a major growth and diversification phase, with ambitions to grow exponentially revenue, EBITDA, and customer base over the coming years.
  • Strategic expansion areas include:
  • Consumer and SME lending
  • Digital investment and savings products
  • Embedded and micro-insurance
  • SME/SOHO financial services
  • Financial ecosystem partnerships
  • Loyalty and value-added services
  • To support this transformation, du Pay is seeking a highly entrepreneurial and commercially driven Director of Commercial & Products to lead product strategy, commercial growth, partnerships, customer monetization, and new business expansion.

Commercial Strategy & Growth

  • ---------------------------------
  • Define and execute the commercial growth strategy across consumer, SME, and ecosystem segments
  • Drive customer acquisition, engagement, retention, and monetization strategies
  • Identify new revenue pools and scalable business opportunities
  • Build and optimize commercial KPIs including ARPU, CAC, LTV, activation, engagement, and profitability metrics
  • Develop segment-specific propositions for blue-collar, mass retail, affluent, and SME/SOHO customers
  • Lead pricing, commissions, incentives, and partnership commercial models
  • Drive achievement of aggressive growth objectives across revenue, EBITDA, and customer base
  • **Product Strategy & Innovation**
  • ----------------------------------
  • Own the product roadmap across payments, remittance, cards, lending, insurance, investments, and SME solutions
  • Lead the launch of new digital financial products and embedded finance solutions
  • Translate customer insights, market trends, and competitive intelligence into innovative propositions
  • Ensure customer-centric design and seamless digital user experiences
  • Prioritize product initiatives based on strategic value, economics, scalability, and regulatory feasibility
  • Work closely with technology, operations, compliance, risk, and data teams to deliver products at scale
  • **Partnerships & Ecosystem Development**
  • -----------------------------------------
  • Build strategic partnerships with banks, fintechs, insurers, lenders, investment platforms, payment providers, and ecosystem partners
  • Structure commercial partnerships and go-to-market initiatives
  • Negotiate commercial agreements and partnership economics
  • Identify inorganic growth opportunities including strategic investments or M&A partnerships where relevant
  • **Leadership & Organizational Development**
  • --------------------------------------------
  • Lead, mentor, and scale a high-performing commercial and product organization
  • Build a culture of innovation, accountability, agility, and execution excellence
  • Develop strong governance, prioritization, and product management disciplines
  • Foster collaboration across technology, operations, finance, marketing, compliance, and risk teams

Experience

  • ---------------
  • 12–18+ years of experience in fintech, digital banking, payments, telecommunications fintech, neobanks, or financial services
  • Proven leadership experience in commercial strategy, product management, or digital financial services
  • Strong track record launching and scaling digital financial products
  • Experience across one or more of the following:
  • + Remittance
  • + Payments/cards
  • + Lending
  • + Digital investments/savings
  • + Insurance
  • + SME financial services
  • + Embedded finance
  • Experience in high-growth or transformation environments preferred
  • GCC/UAE market experience strongly preferred
  • **Skills & Competencies:**
  • ---------------------------
  • Strong commercial mindset with P&L orientation
  • Deep understanding of fintech economics and customer monetization
  • Product innovation and digital customer experience expertise
  • Strategic thinking combined with hands-on execution capability
  • Strong stakeholder management and influencing skills
  • Ability to operate effectively in fast-changing environments
  • Data-driven decision-making capability
  • Excellent communication and executive presentation skills
  • Entrepreneurial mindset with high ownership mentality
  • **Leadership Attributes:**
  • ==========================
  • The ideal candidate will demonstrate:
  • Ambition to build a category-leading fintech platform
  • Ability to balance innovation with disciplined execution
  • Strong resilience and adaptability in hyper-growth environments
  • Customer obsession and growth orientation
  • Collaborative leadership style
  • High intellectual curiosity and strategic thinking
  • Bias for action and delivery

Key Success Metrics

  • ========================
  • Revenue growth
  • EBITDA growth
  • Active customer growth
  • Product adoption and cross-sell rates
  • Customer engagement and retention
  • New product launches and commercialization
  • Partnership contribution to revenue
  • Commercial profitability metrics Data, Analytics & Performance Management
  • Leverage analytics and customer data to drive product decisions and commercial performance
  • Implement robust performance tracking and reporting frameworks
  • Monitor market trends, competitive positioning, and customer behaviors
  • Continuously optimize customer journeys and commercial funnels

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