Direct Marketing Program Manager

Performance Measurement:

Establish key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives at the customer segment level.

Analyze campaign performance and based on analysis recommend proposed course corrections, to the Direct Marketing leadership team.

Develop campaign proformas for Direct Marketing leadership review and approval.

Collaboration and Stakeholder Management:

Working with Data Analytics, Audience Selection, and Mail Operations teams to formulate sound test designs that will validate new programs, new creative, or changes in program direction.

Collaborate with product teams, sales, and other departments to ensure alignment of segment marketing strategies with overall business goals.

Effectively communicate segment-specific insights and recommendations to stakeholders.

Conduct regular campaign kickoff and retro meetings, reviewing campaign direction, review results, and educate stakeholders on key insights and priorities to ensure alignment and support for initiatives.

Communicating to required constituencies (in and out of Direct Marketing) so that key partners are aware and well informed of the strategic direction and performance of Direct Marketing team.

Execution:

Provide creative direction and develop direct mail marketing tactics with agencies, ensuring key deliverables and the creative integrity of the design and copy.

Develop creative and messages appropriately aligned to the AAA Life brand. This responsibility will include working with legal and compliance to assure creative is appropriate for the competitive and regulatory environment.

Performing the required work to implement the individual executions of campaigns, new and existing.

Other duties as required:

Additional responsibilities will include assisting in the preparation of annual marketing strategy and business plans for the Direct Marketing unit.

Assisting in the preparation of budgets and sales plan reporting.

Maintaining awareness of the competitive environment, insurance industry and key industry regulations which may impact their program and/or business model and strategic objectives of Direct Marketing overall.