Digital Sales Manager (UAE National role)
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Key skills for this role
About the Role
HSBC is looking for a Digital Sales Manager to drive digital acquisition and sales journey transformation for unsecured lending products. The role involves working with third-party partners, analyzing data, and optimizing digital channels.
Key Skills for This Role
Responsibilities
- Drive Digital Acquisition and Sales Journey Transformation activities across public websites and application journeys
- Focus on selling unsecured lending products to NTB customer base
- Drive day to day execution of Digital Commercialisation programs, marketing consulting, data analysis and complex problem solving
- Work with third party partners, aggregators and affiliates to drive performance and find new channels
- Identify key risks, issues and interdependencies and provide mitigation strategies
- Ensure all HSBC Wealth and Personal Banking services offer standout customer experience
- Analyse extensive raw data sets, structure them and provide actionable insight
- Build strong relationships across global and local market teams
Requirements
- Customer obsessed, results based approach, able to deliver to deadlines
- Understanding and knowledge of paid media advertising an advantage
- Consumer financial services industry experience and strong understanding of Digital business
- Outstanding track record with a digital business and transforming digital sales
- Experience with A/B Testing and Multivariate Testing solutions
- Strong quantitative skills and familiarity with statistical analysis or experiment design
- Working knowledge of the Adobe product suite, Tealium, Looker or relatable MI and analysis tools
- Strong Commercial focus, ability to balance risks vs. rewards
- Pragmatic decision making skills
- Innovative with the ability to approach things differently
- High levels of resilience and self motivation
- University bachelor’s degree
Full Job Posting
Role Overview
- This role is a key member of the Digital Channels team, reporting to the Head of Digital Sales for Unsecured Lending, in IWPB UAE and will work alongside a Digital Sales Manager.
- The role holder will be accountable for supporting the delivery of ambitious commercial growth in Digital performance, measured by the Digital Channels KPIs, with a particular focus on: Pure Digital Sales for Credit cards and Personal Loans.
In This Role, You Will
- Driving Digital Acquisition and Sales Journey Transformation activities across the public websites and application journeys.
- Key focus on selling unsecured lending products to our NTB customer base.
- Drive the day to day execution of Digital Commercialisation programs, marketing consulting, data analysis and complex problem solving, while working closely with the global digital and analytics teams.
- Working with third party partners, aggregators and affiliates to drive forward performance and find new channels for business growth.
- Identify key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
- Ensuring that all HSBC Wealth and Personal Banking services offer standout customer experience and fully deliver on our brand promise.
- Analysing extensive raw data sets, structuring them and providing actionable insight to help inform the unsecured lending digital sales strategy.
- The role holder will be expected to build strong relationships across both global and local market teams.
To be successful in the role, you should meet the following requirements
- Customer obsessed, results based approach, able to deliver to deadlines.
- Understanding and knowledge of paid media advertising an advantage
- Consumer financial services industry experience and strong understanding of Digital business, while experience with travel, lifestyle, and/or other consumer product development is a strong advantage.
- Outstanding track record with a digital business and transforming digital sales.
- Experience with A/B Testing and Multivariate Testing solutions. Experience with personalisation projects or programs an advantage.
- Strong quantitative skills and familiarity with statistical analysis or experiment design.
- Working knowledge of the Adobe product suite, Tealium, Looker or relatable MI and analysis tools.
- Strong Commercial focus, ability to balance risks vs. rewards and maximize the cost effectiveness and profitability for the business.
- Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, for example commercials, risk, and customer experience determine the implications and make recommendations as needed.
- Innovative with the ability to approach things differently or do different things to deliver goals.
- High levels of resilience and self motivation.
- The ability to quickly understand customer and operational considerations.
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