Digital Sales Manager (UAE National role)
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Key skills for this role
About the Role
HSBC is seeking a Digital Sales Manager for Unsecured Lending in the UAE to drive digital acquisition and sales journey transformation. The role focuses on selling credit cards and personal loans to new-to-bank customers, managing digital commercialization programs, and working with third-party partners.
Key Skills for This Role
Responsibilities
- Drive Digital Acquisition and Sales Journey Transformation activities across public websites and application journeys
- Focus on selling unsecured lending products to NTB customer base
- Drive day to day execution of Digital Commercialisation programs, marketing consulting, data analysis and complex problem solving
- Work with third party partners, aggregators and affiliates to drive performance and find new channels
- Identify key risks, issues and interdependencies and provide mitigation strategies
- Ensure all HSBC Wealth and Personal Banking services offer standout customer experience
- Analyse extensive raw data sets, structure them and provide actionable insight to inform digital sales strategy
- Build strong relationships across global and local market teams
Requirements
- Customer obsessed, results based approach, able to deliver to deadlines
- Understanding and knowledge of paid media advertising an advantage
- Consumer financial services industry experience and strong understanding of Digital business
- Outstanding track record with a digital business and transforming digital sales
- Experience with A/B Testing and Multivariate Testing solutions
- Strong quantitative skills and familiarity with statistical analysis or experiment design
- Working knowledge of the Adobe product suite, Tealium, Looker or relatable MI and analysis tools
- Strong Commercial focus, ability to balance risks vs. rewards
- Pragmatic decision making skills
- Innovative with ability to approach things differently
- High levels of resilience and self motivation
- University bachelor’s degree
Full Job Posting
Job Overview
- HSBC aims to be the international bank of choice for affluent customers.
- This role is a key member of the Digital Channels team, reporting to the Head of Digital Sales for Unsecured Lending.
- The role holder will be accountable for supporting the delivery of ambitious commercial growth in Digital performance.
In this role, you will:
- Driving Digital Acquisition and Sales Journey Transformation activities across the public websites and application journeys.
- Key focus on selling unsecured lending products to our NTB customer base.
- Drive the day to day execution of Digital Commercialisation programs, marketing consulting, data analysis and complex problem solving.
- Working with third party partners, aggregators and affiliates to drive forward performance and find new channels for business growth.
- Identify key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.
- Ensuring that all HSBC Wealth and Personal Banking services offer standout customer experience and fully deliver on our brand promise.
- Analysing extensive raw data sets, structuring them and providing actionable insight to help inform the unsecured lending digital sales strategy.
- Build strong relationships across both global and local market teams.
To be successful in the role, you should meet the following requirements:
- Customer obsessed, results based approach, able to deliver to deadlines.
- Understanding and knowledge of paid media advertising an advantage.
- Consumer financial services industry experience and strong understanding of Digital business.
- Outstanding track record with a digital business and transforming digital sales.
- Experience with A/B Testing and Multivariate Testing solutions.
- Strong quantitative skills and familiarity with statistical analysis or experiment design.
- Working knowledge of the Adobe product suite, Tealium, Looker or relatable MI and analysis tools.
- Strong Commercial focus, ability to balance risks vs. rewards.
- Pragmatic decision making skills.
- Innovative with the ability to approach things differently.
- High levels of resilience and self motivation.
- University bachelor’s degree.
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