Digital Sales Manager (UAE National role)
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Key skills for this role
Role Overview
The Digital Sales Manager is part of the Digital Channels team in International Wealth and Personal Banking UAE.
The role supports commercial growth in digital performance, with a focus on pure digital sales for credit cards and personal loans.
Key Skills for This Role
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About HSBC
HSBC provides international banking, wealth management, and financial services for individuals, families, business owners, investors, and entrepreneurs.
HSBC promotes professional development, flexible working, inclusion, and opportunities for career growth.
Role Overview
The Digital Sales Manager is part of the Digital Channels team in International Wealth and Personal Banking UAE.
The role supports commercial growth in digital performance, with a focus on pure digital sales for credit cards and personal loans.
Core Responsibilities
- Drive digital acquisition and sales journey transformation across public websites and application journeys.
- Drive day-to-day execution of digital commercialisation programmes, marketing consulting, data analysis, and complex problem solving.
- Work with global digital and analytics teams, third-party partners, aggregators, and affiliates to improve performance and develop new channels.
- Identify risks, issues, and interdependencies and provide mitigation strategies or escalate appropriately.
- Ensure services deliver a strong customer experience and fulfil the brand promise.
- Analyse raw data and provide actionable insight for the unsecured lending digital sales strategy.
- Build relationships across global and local market teams and promote a digital-first mindset.
Experience and Qualifications
- Experience in a digital business and a strong track record of transforming digital sales.
- Consumer financial services industry experience and a strong understanding of digital business.
- Experience with A/B testing and multivariate testing solutions.
- Strong quantitative skills and familiarity with statistical analysis or experiment design.
- Bachelor’s degree.
Technical and Professional Skills
- Working knowledge of the Adobe product suite, Tealium, Looker, or comparable management information and analysis tools.
- Strong analytical, presentation, organisational, planning, leadership, interpersonal, communication, and influencing skills.
- Strong commercial focus and pragmatic decision-making across commercial, risk, and customer experience factors.
- Ability to drive change and innovation across cost, revenue, and service outcomes.
- Knowledge of paid media advertising is advantageous.
- Experience with personalisation projects or programmes is advantageous.
Work Approach
- The role requires a flexible approach to work and working hours.
- The role involves collaboration with global and local market teams in a matrix organisation.
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