Digital Media Program Manager

Responsible for digital communications activities to support the advancement of a major university division, program or center through the planning and coordination of integrated media across communications platforms. 1.

Leads communication efforts across current and emerging digital media platforms within a specific college or division. 2.Identifies program needs and implements targeted initiatives and outreach strategies. 3.

Manages project lifecycle for all approved digital media initiatives and participates in strategic planning. 4.

Guides user experience, design, and compatibility of program websites.

Executes updates and manages content for all program web pages. 5.

Develops comprehensive social media strategy, curating both daily content and long-term campaigns 6.

Coordinates external and internal e-communications, including emails, electronic newsletters and digital signage. 7.

Initiate production of video and other media content to support program goals and priorities. 8.

Collaborates with media producers on campus and outside vendors.

Supervises video equipment, assets, and data storage. 9.

May work with University IT and division administrators for specific projects. 10.

Leverage monitoring and reporting tools to define key engagement metrics and grow audience; track project success and compile detailed reports showing trends and insights across media platforms. 11.

Performs other job-related duties as required Additional Job Duties Summary Responsible for digital and visual communications activities to support the advancement of a major university division, program, or center through the planning, design, and execution of integrated digital media.

Serves as the primary graphic design lead, overseeing the layout and digital production of major university communications—including digital magazines, interactive annual reports, and web collateral—while driving social media, video, and e-communication strategies.

Job Duties 1.

Leads visual communication and graphic design efforts across current and emerging digital media platforms within a specific college or division. 2.

Conceptualizes and designs high-impact digital publication layouts, including online magazines, interactive annual reports, e-brochures, and university outreach collateral. 3.

Writes, edits, and proofreads engaging copy and narrative content for digital publications, web pages, and divisional marketing materials. 4.