Digital Marketing
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Key skills for this role
About the Role
Solid Rock Music Institute seeks a creative Digital Marketing Executive to manage and grow online presence in Dubai. Responsibilities include managing Google Ads and Meta campaigns, generating leads, handling inquiries, and creating content.
Key Skills for This Role
Responsibilities
- Manage Google Ads campaigns for music and performing arts courses
- Create and optimize Meta (Facebook & Instagram) advertising campaigns
- Generate quality leads and increase student enrollments
- Handle inquiries received through phone calls, WhatsApp, website forms, and social media platforms
- Follow up with prospective students and parents regarding courses, trial classes, and admissions
- Convert inquiries into enrollments through effective communication and follow up
- Maintain and update lead and inquiry records
- Conduct follow ups for course renewals and continuing student registrations
- Create engaging social media content, reels, promotional campaigns, and marketing materials
- Monitor campaign performance and prepare weekly and monthly marketing reports
- Coordinate marketing activities for workshops, concerts, events, and seasonal promotions
- Stay updated on digital marketing trends and implement best practices
Requirements
- Strong knowledge of Google Ads and Meta Ads
- Experience in lead generation and conversion
- Knowledge of social media marketing and content creation
- Experience with Canva, Photoshop, or similar design tools
Full Job Posting
Overview
- Solid Rock Music Institute is seeking a creative and results driven Digital Marketing Executive to manage and grow our online presence.
Key Responsibilities
- Manage Google Ads campaigns for music and performing arts courses.
- Create and optimize Meta (Facebook & Instagram) advertising campaigns.
- Generate quality leads and increase student enrollments.
- Handle inquiries received through phone calls, WhatsApp, website forms, and social media platforms.
- Follow up with prospective students and parents regarding courses, trial classes, and admissions.
- Convert inquiries into enrollments through effective communication and follow up.
- Maintain and update lead and inquiry records.
- Conduct follow ups for course renewals and continuing student registrations.
- Create engaging social media content, reels, promotional campaigns, and marketing materials.
- Monitor campaign performance and prepare weekly and monthly marketing reports.
- Coordinate marketing activities for workshops, concerts, events, and seasonal promotions.
- Stay updated on digital marketing trends and implement best practices to improve performance.
Requirements
- Strong knowledge of Google Ads and Meta Ads.
- Experience in lead generation and conversion.
- Knowledge of social media marketing, and content creation.
- Experience with Canva, Photoshop, or similar design tools.
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