Digital Marketing Specialist
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Key skills for this role
About the Role
Confidential seeks a Digital Marketing Specialist to develop and execute comprehensive digital marketing campaigns across social media, email, search engines, and display advertising.
Key Skills for This Role
Responsibilities
- Conduct market research and analysis to identify target audiences and develop digital marketing strategies
- Develop and execute digital marketing campaigns across social media, email, search engines, and display advertising
- Manage paid ad campaigns on Google Ads, Meta Ads, LinkedIn Ads
- Execute email marketing campaigns and set up automation journeys
- Monitor website traffic and user behavior to identify optimization opportunities
- Optimize website, ads, and emails through A/B testing and analytics
- Track and report on key performance metrics including traffic, conversion rates, and revenue
Requirements
- Experience in digital marketing with focus on paid ad campaigns
- Proficiency in Google Ads, Meta Ads, LinkedIn Ads
- Experience with email marketing platforms like Salesforce Marketing Cloud, Pardot, Hubspot
- Strong analytical skills with GA4, heat maps, and behavioral recordings
- Ability to create reports using Power BI, Google Data Studio, Excel
Full Job Posting
Job Responsibilities
- Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies
- Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising
- Paid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc)
- Email marketing campaign strategy & management (Both Outbound and Inbound Re targeting)
- Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)
- Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)
- Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement
- Website, Ads & Emailers optimization through A/B testing/analytics
- Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange)
- Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts
- PPT Presentation, Excel Reporting, Google Data Studio and Power Bi
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