Digital Marketing Specialist - Remote
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Key skills for this role
About the Role
Client of Pulse Media NL is seeking a results-driven Digital Marketing Specialist to develop and optimize digital marketing campaigns across SEO, PPC, social media, email, and content marketing.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Conduct keyword research and optimize website content for SEO
- Create, manage, and optimize PPC campaigns on Google Ads and social media
- Develop and manage social media content calendars and engage with audiences
- Design and execute email marketing campaigns and automated workflows
- Collaborate with content writers and designers to create high quality digital content
- Track, analyze, and report on campaign performance using analytics tools
- Manage marketing automation platforms and CRM systems for lead nurturing
Requirements
- Experience in digital marketing with a focus on SEO, PPC, social media, email, and content marketing
- Proficiency in Google Analytics, Google Search Console, and marketing platforms
- Strong analytical skills and data driven decision making
- Excellent communication and collaboration skills
Full Job Posting
Overview
- We are seeking a results driven and creative Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple channels to increase brand awareness, generate leads, drive website tra
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage integrated marketing campaigns across paid, owned, and earned media channels.
- Identify new digital marketing opportunities and emerging trends to maintain a competitive advantage.
- Conduct keyword research and competitive analysis for SEO.
- Optimize website content, landing pages, and metadata for search engine visibility.
- Monitor SEO performance and implement strategies to improve rankings and organic traffic.
- Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Bing Ads, and social media networks.
- Monitor campaign performance, budgets, bids, and targeting strategies.
- Analyze return on ad spend (ROAS) and recommend improvements.
- Develop and manage social media content calendars.
- Create engaging posts, campaigns, and promotional content across multiple platforms.
- Monitor audience engagement and community interactions.
Skills
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Analytics and Reporting
- Marketing Automation & CRM
- Website Management
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