Digital Marketing Specialist
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Key skills for this role
About the Role
GEN PLUS Group seeks a full-stack Digital Marketing Specialist to own the entire digital funnel, from strategy to optimization. Responsibilities include campaign management across paid search, social, display, email, and retargeting, plus copywriting, keyword research, and CRM.
Key Skills for This Role
Responsibilities
- Own digital campaigns end to end: strategy, set up, launch, management, and optimization
- Build full funnel campaigns across paid search, paid social, display, email, and retargeting
- Plan campaign structures, audiences, budgets, bidding, and tracking
- Run continuous A/B testing on creative, copy, audiences, and bids
- Set up, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Manage and optimize live ad accounts to hit CPA and ROAS targets
- Own conversion tracking and pixel/tag set up
- Write ad copy, landing page copy, email sequences, and social content
- Carry out keyword research using SEMrush
- Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation
- Use Apollo for prospecting, list building, data enrichment, and outbound lead generation
- Monitor performance metrics and KPIs, report insights to stakeholders
Requirements
- Hands on experience with SEMrush for keyword research, competitor analysis, and campaign planning
- Hands on experience with Apollo for prospecting, list building, data enrichment, and outbound lead generation
- Experience setting up and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Proficiency in conversion tracking and pixel/tag set up (Google Tag Manager, Meta Pixel, conversion APIs)
- Strong copywriting skills for ad copy, landing pages, email sequences, and social content
- Experience with CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation
- Ability to analyze performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report insights
- Experience with analytics tools (Google Analytics/GA4, Adobe Analytics, Looker Studio, or similar)
Full Job Posting
Role Overview
- We're looking for a hands on, full stack Digital Marketing Specialist who can own the entire digital funnel.
- This role suits someone confident driving strategy and contributing fresh thinking.
What you'll be responsible for
- Campaign strategy, set up & execution: Own digital campaigns end to end.
- Build full funnel campaigns across paid search, paid social, display, email, and retargeting.
- Plan campaign structures, audiences, budgets, bidding, and tracking.
- Run continuous A/B testing on creative, copy, audiences, and bids.
- Paid media & advertising: Set up, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage and optimize live ad accounts to hit CPA and ROAS targets.
- Own conversion tracking and pixel/tag set up.
- Copywriting & keyword research: Write sharp, high performing ad copy, landing page copy, email sequences, and social content.
- Carry out keyword research using SEMrush.
- CRM & lead generation: Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation.
- Use Apollo for prospecting, list building, data enrichment, and outbound lead generation.
- Analytics & optimisation: Monitor performance metrics and KPIs, report insights.
Required Skills
- Hands on experience with SEMrush for keyword research, competitor analysis, and campaign planning.
- Hands on experience with Apollo for prospecting, list building, data enrichment, and outbound lead generation.
- Experience setting up and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in conversion tracking and pixel/tag set up (Google Tag Manager, Meta Pixel, conversion APIs).
- Strong copywriting skills for ad copy, landing pages, email sequences, and social content.
- Experience with CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation.
- Ability to analyze performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report insights.
- Experience with analytics tools (Google Analytics/GA4, Adobe Analytics, Looker Studio, or similar).
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