Digital Marketing Specialist
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Key skills for this role
About the Role
We are looking for a creative and results-driven Digital Marketing Specialist to develop engaging campaigns, manage social media platforms, and drive online visibility. The role requires experience in content creation, paid advertising, and social media management.
Key Skills for This Role
Responsibilities
- Create engaging content for social media platforms, including posts, reels, stories, videos, and marketing campaigns.
- Manage, monitor, and grow company social media accounts across multiple platforms.
- Develop monthly content calendars and digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize paid advertising campaigns across Meta, Google, and other digital channels.
- Coordinate content production, including photography, videography, shooting schedules, and editing.
- Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
Requirements
- Proven experience in digital marketing, social media management, or a related field
- Strong content creation skills, including copywriting, graphic design, and video editing
- Hands on experience with Meta Ads Manager, Google Ads, Google Analytics, and social media management tools
- Understanding of branding principles and visual storytelling
- Excellent communication, organizational, and project management skills
- Ability to manage multiple projects simultaneously and meet deadlines
Full Job Posting
About the Role
- We are looking for a creative and results driven Digital Marketing Specialist to join our team. The ideal candidate is passionate about digital marketing, social media, content creation, and brand growth. You will be responsible for developing engaging campaigns, managing social media platforms, and
Key Responsibilities
- Create engaging content for social media platforms, including posts, reels, stories, videos, and marketing campaigns.
- Manage, monitor, and grow company social media accounts across multiple platforms.
- Develop monthly content calendars and digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, and other digital channels.
- Coordinate content production, including photography, videography, shooting schedules, and editing.
- Ensure brand consistency and maintain a strong visual identity across all marketing materials and platforms.
- Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Stay up to date with industry trends, platform updates, algorithms, and emerging marketing opportunities.
- Collaborate with influencers, content creators, partners, and businesses to develop successful campaigns and partnerships.
- Support the execution of promotional activities, product launches, and brand awareness initiatives.
Requirements
- Proven experience in digital marketing, social media management, or a related field.
- Strong content creation skills, including copywriting, graphic design, and video editing.
- Hands on experience with Meta Ads Manager, Google Ads, Google Analytics, and social media management tools.
- Understanding of branding principles and visual storytelling.
- Excellent communication, organizational, and project management skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast paced environment.
- Creative mindset with strong attention to detail and problem solving abilities.
Preferred Qualifications
- Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
- Knowledge of SEO, email marketing, and content marketing strategies.
- Experience working with influencers and brand collaborations.
What We Offer
- Career growth and professional development opportunities.
- Dynamic and creative work environment.
- Opportunity to work on exciting marketing campaigns and brand building projects.
Work Location
- In person
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