Digital Marketing Specialist
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Key skills for this role
About the Role
UAE Civil Construction Jobs is looking for a part-time Digital Marketing Specialist to manage online marketing activities. This hybrid role involves planning digital campaigns, managing social media, and analyzing web performance.
Key Skills for This Role
Responsibilities
- Plan and execute digital campaigns across multiple channels.
- Manage social media channels, including content scheduling and audience engagement.
- Monitor web and campaign performance, and optimize content to drive traffic and engagement.
- Analyze user behavior and campaign data, recommend improvements, and support brand positioning.
- Collaborate with internal stakeholders to align messaging and maintain a consistent online presence.
Requirements
- Strong skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns across multiple channels.
- Proficiency in Social Media Marketing, including content scheduling, audience engagement, and platform specific best practices.
- Ability to use Web Analytics tools to track performance, interpret data, and provide actionable insights for campaign optimization.
- Excellent Communication skills, with the ability to create clear, concise, and audience focused messaging.
- Familiarity with SEO principles, content optimization, and basic website management is beneficial.
- Experience with paid advertising platforms (e.g., Google Ads, social media ads) is an advantage.
- Strong organizational and time management skills, with the ability to work independently in a hybrid environment.
- Relevant education or certifications in marketing, digital media, or a related field are preferred.
Full Job Posting
Role Description
- The Digital Marketing Specialist will support the visibility and growth of UAE Civil Construction Jobs by managing and optimizing online marketing activities.
- This part time role is hybrid, based in Dubai with the flexibility to perform some responsibilities from home.
Day to day tasks
- Planning and executing digital campaigns.
- Managing social media channels.
- Monitoring web and campaign performance.
- Optimizing content to drive traffic and engagement.
- Analyzing user behavior and campaign data.
- Recommending improvements.
- Supporting brand positioning across digital platforms.
- Collaborating with internal stakeholders to align messaging.
- Maintaining a consistent online presence.
- Identifying opportunities for audience growth.
Qualifications
- Strong skills in Digital Marketing and Online Marketing.
- Proficiency in Social Media Marketing.
- Ability to use Web Analytics tools.
- Excellent Communication skills.
- Familiarity with SEO principles, content optimization, and basic website management is beneficial.
- Experience with paid advertising platforms (e.g., Google Ads, social media ads) is an advantage.
- Strong organizational and time management skills.
- Relevant education or certifications in marketing, digital media, or a related field are preferred.
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