Digital Marketing Specialist
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Key skills for this role
About the Role
Qatar Living is seeking a highly analytical Digital Marketing & Performance Specialist to drive traffic, engagement, and revenue across its digital ecosystem. The role involves managing paid campaigns, data analytics, behavioral marketing, funnel development, and SEO optimization.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms
- Manage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performance
- Analyze campaign data and user behavior using analytics tools
- Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates
- Build structured A/B testing frameworks for creatives, copy, targeting, and landing pages
- Apply behavioral psychology principles into campaigns
- Segment audiences based on user behavior and intent
- Optimize conversion funnels to improve user journey and retention
- Drive acquisition and engagement across Qatar Living verticals
- Develop retargeting and lookalike audience strategies
- Implement SEO best practices to increase organic visibility
- Optimize landing pages for higher conversion rates
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3 6 years of experience in performance marketing or digital growth roles
- Proven experience managing paid advertising budgets with measurable ROI
- Strong understanding of digital ad auction systems and optimization mechanics
- Advanced knowledge of analytics and performance tracking tools
- Experience in marketplace, classified platforms, or e commerce environments is preferred
Full Job Posting
Role Overview
- We are seeking a highly analytical and performance oriented Digital Marketing & Performance Specialist who understands the science behind digital engagement and paid advertising.
- The role requires a professional who understands algorithms, audience response, ad auction systems, and systematic campaign optimization to drive measurable commercial results.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms
- Manage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performance
- Improve Quality Score, Ad Relevance Score, and engagement metrics
- Continuously reduce Cost per Acquisition (CPA) and increase Return on Ad Spend (ROAS)
- Analyze campaign data and user behavior using analytics tools
- Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates
- Build structured A/B testing frameworks for creatives, copy, targeting, and landing pages
- Interpret performance insights and translate them into actionable growth strategies
- Apply behavioral psychology principles (social proof, urgency, authority, scarcity) into campaigns
- Segment audiences based on user behavior and intent
- Optimize conversion funnels to improve user journey and retention
- Identify friction points and implement improvements to increase conversions
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3–6 years of experience in performance marketing or digital growth roles
- Proven experience managing paid advertising budgets with measurable ROI
- Strong understanding of digital ad auction systems and optimization mechanics
- Advanced knowledge of analytics and performance tracking tools
- Experience in marketplace, classified platforms, or e commerce environments is preferred
Core Competencies
- Data driven decision making
- Strong analytical and critical thinking skills
- Commercial awareness and revenue focus
- Structured experimentation mindset
- High ownership and accountability
- Ability to operate in a fast paced digital environment
Key Performance Indicators (KPIs)
- Traffic growth across verticals
- Reduction in CPA
- Improvement in ROAS
- Conversion rate optimization
- Revenue contribution from digital campaigns
- Campaign efficiency and budget performance
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