Digital Marketing Specialist
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Key skills for this role
About the Role
Fliixa Agency is looking for a Digital Marketing Specialist with real estate experience to manage paid media campaigns and social media presence in Abu Dhabi. The role requires hands-on experience with Meta, TikTok, Snapchat, LinkedIn, and Google Ads, as well as social media management and community engagement.
Key Skills for This Role
Responsibilities
- Plan, launch, manage, and optimize lead generation campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google Ads
- Create campaign structures, audience targeting, ad copy direction, and performance recommendations
- Monitor daily campaign performance and optimize for lead quality, CPL, CTR, conversion rate, and ROAS
- Conduct A/B testing on creatives, copy, audiences, and landing page approaches
- Prepare performance reports with insights, recommendations, and next steps
- Coordinate with internal teams on creatives, offers, landing pages, and campaign execution
- Manage social media channels for Fliixa Agency and 3 additional client accounts
- Prepare monthly and weekly social media strategies aligned with business goals
- Build and maintain content calendars for all assigned accounts
- Coordinate content planning, captions, posting schedules, and campaign support
- Ensure brand tone, messaging, and visual direction are consistent across all accounts
- Monitor account performance and suggest improvements for reach, engagement, and lead generation
Requirements
- Must be currently based in Abu Dhabi
- Must be able to start immediately
- Very good English is mandatory
- Proven experience in digital marketing, especially lead generation campaigns
- Strong hands on experience with Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, and Google Ads
- Experience managing multiple social media accounts at the same time
- Ability to create strategy, calendars, campaign plans, and performance reports
- Strong understanding of paid media KPIs and optimization methods
- Good communication and client handling skills
- Strong time management and attention to detail
Full Job Posting
About the Role
- Fliixa Agency is looking for a Digital Marketing Specialist with a REAL ESTATE EXPERIENCE to join our team in Abu Dhabi.
- This role requires someone who is highly organized, performance driven, creative, and confident in both paid media and social media management.
- The ideal candidate must have hands on experience creating and managing lead generation campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google Ads.
- In addition, this person will be responsible for managing the social media presence of Fliixa Agency’s main accounts plus ONLY 3 client accounts.
Key Responsibilities
- Plan, launch, manage, and optimize lead generation campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google Ads
- Create campaign structures, audience targeting, ad copy direction, and performance recommendations
- Monitor daily campaign performance and optimize for lead quality, CPL, CTR, conversion rate, and ROAS where applicable
- Conduct A/B testing on creatives, copy, audiences, and landing page approaches
- Prepare performance reports with insights, recommendations, and next steps
- Coordinate with internal teams on creatives, offers, landing pages, and campaign execution
- Manage the social media channels for Fliixa Agency and 3 additional client accounts
- Prepare monthly and weekly social media strategies aligned with business goals
- Build and maintain content calendars for all assigned accounts
- Coordinate content planning, captions, posting schedules, and campaign support
- Ensure brand tone, messaging, and visual direction are consistent across all accounts
- Monitor account performance and suggest improvements for reach, engagement, and lead generation
Requirements
- Must be currently based in Abu Dhabi
- Must be able to start immediately
- Very good English is mandatory
- Proven experience in digital marketing, especially lead generation campaigns
- Strong hands on experience with Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, and Google Ads
- Experience managing multiple social media accounts at the same time
- Ability to create strategy, calendars, campaign plans, and performance reports
- Strong understanding of paid media KPIs and optimization methods
- Good communication and client handling skills
- Strong time management and attention to detail
- Agency experience is a plus
Preferred Skills
- Experience working in a marketing agency environment
- Understanding of creative strategy and content marketing
- Ability to handle multiple brands with different tones and objectives
- Comfortable working in a fast paced environment with deadlines
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