Digital Marketing Specialist 2500 AED
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Key skills for this role
Role Overview
The role brings digital marketing execution in-house while coordinating with an external agency that continues to support specialist strategy, audits, and technical SEO.
The scope combines paid media, organic social, content production, SEO, and AI search visibility.
Key Skills for This Role
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About IncHub
IncHub Group is a Dubai-based corporate advisory and company formation firm serving founders, SMEs, family offices, and international investors.
Services include company formation, licensing, AML/CFT compliance, tax and VAT advisory, accounting, PRO and visa services, and offshore structuring.
About the Role
The role brings digital marketing execution in-house while coordinating with an external agency that continues to support specialist strategy, audits, and technical SEO.
The scope combines paid media, organic social, content production, SEO, and AI search visibility.
Paid Advertising
- Set up, manage, and optimize Google Ads campaigns across Search, Display, and Performance Max.
- Manage Meta Ads and Instagram Ads, including audience targeting, creative testing, and budget pacing.
- Monitor spend, cost per lead, and cost per acquisition, and prepare weekly performance summaries.
Social Media and Content
- Own daily posting across Instagram, Facebook, and LinkedIn during the work week.
- Write captions, source or brief creative, and maintain brand consistency.
- Manage Google Business Profile updates and respond to reviews, messages, comments, and direct messages.
- Repurpose long-form YouTube video into Reels, Shorts, and LinkedIn video.
Video Editing
- Shoot and edit short-form video for Instagram Reels, YouTube Shorts, and LinkedIn.
- Edit longer-form YouTube content, including basic color and audio cleanup.
- Maintain a library of raw footage, templates, and brand assets.
SEO and AI Search Visibility
- Apply on-page SEO to website and blog content, including titles, meta descriptions, internal linking, and structure.
- Support keyword input and content briefs for the blog program.
- Monitor visibility in Google AI Overviews, ChatGPT, and Perplexity and adjust content structure.
- Coordinate technical SEO audits with the external agency and implement accessible fixes.
Reporting and Coordination
- Act as the day-to-day contact with the external marketing agency.
- Deliver monthly reports covering paid performance, organic growth, content output, and SEO movement.
- Keep creative and messaging aligned with the IncHub brand system.
Required Qualifications
- 2 to 5 years of hands-on Google Ads and Meta or Instagram Ads experience is required.
- Business social media management experience with consistent daily posting is required.
- Working video editing skills in CapCut, Premiere Pro, or a similar tool are required.
- Practical on-page SEO knowledge and strong written English are required.
- Applicants should provide examples of paid advertising, social growth, video editing, and search-optimized content.
Preferred Qualifications
- Arabic is advantageous for the UAE market.
- Google Ads and Meta Blueprint certifications are advantageous.
- Professional or financial services, corporate services, or UAE B2B marketing experience is advantageous.
- Basic Canva graphic design skills are advantageous.
Compensation and Benefits
- Fixed salary is AED 2,500 to AED 4,500 per month depending on experience and portfolio strength.
- Employment visa, medical insurance, annual leave, end-of-service benefits under UAE Labour Law, and an annual flight allowance are provided.
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