Digital Marketing Manager

Role Overview

Key Responsibilities

• Develop and execute digital marketing strategies aligned with client objectives and business goals.
• Lead campaigns across Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X, and other relevant platforms.
• Manage performance marketing campaign setup, optimization, budget allocation, and ROI or ROAS analysis.
• Develop lead generation, customer acquisition, brand awareness, and conversion optimization strategies.
• Manage SEO, SEM, social media, content, email, and other digital marketing channels.
• Analyze CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance.
• Prepare performance reports and strategic recommendations for clients and internal stakeholders.
• Manage multiple client accounts and deliver campaigns on time and within budget.
• Collaborate with creative, content, design, social media, and account management teams.
• Monitor trends, platform updates, consumer behavior, and opportunities in Saudi and GCC markets.
• Support client pitches, proposals, and new business strategy development.
• Lead, mentor, and support junior digital marketing and performance marketing team members.

Requirements

• A bachelor’s degree in Marketing, Digital Marketing, Business, or a related field is required.
• At least 5 years of digital marketing experience is required; marketing or advertising agency experience is preferred.
• Experience managing multiple client accounts and digital campaigns simultaneously is required.
• Hands-on Google Ads and Meta Ads experience is required; Snapchat Ads and TikTok Ads experience is highly preferred.
• Strong knowledge of SEO, SEM, social media marketing, content strategy, and conversion optimization is required.
• Experience with Google Analytics, Looker Studio, and platform reporting dashboards is required.
• Knowledge of digital marketing KPIs, attribution, funnel optimization, and performance analysis is required.
• Excellent communication and presentation skills in Arabic and English are required.
• Knowledge of the Saudi market, consumer behavior, and digital landscape is highly preferred.
• The candidate must manage budgets, priorities, deadlines, and multiple projects in a fast-paced agency environment.

Preferred Qualifications

• Experience working with Saudi or GCC-based brands is preferred.
• Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms are preferred.
• Experience in e-commerce, lead generation, or growth marketing is preferred.
• Previous experience managing or mentoring a digital marketing team is preferred.