Digital Marketing Manager

Role Overview

Performance Marketing and Paid Media

• Own the paid media strategy and annual digital budget across Google Ads, Meta, TikTok, and Snapchat.
• Manage OTA-adjacent channels including TripAdvisor, Booking.com, and Expedia with revenue and regional digital teams.
• Own campaign structure, audience architecture, bidding, creative testing, budget pacing, and A/B and incrementality testing.
• Manage reporting for ROAS, CPA, CPC, CTR, direct revenue, booking conversion, ticket yield, membership acquisition cost, and direct booking share.
• Manage agency and media partner relationships, briefs, scopes of work, and commercial performance reviews.

Website and Content Management

• Own publishing and optimisation across brand websites and the Meryal Waterpark site, each with distinct audiences, booking paths, and commercial objectives.
• Manage CMS page builds, content updates, offer and package pages, campaign landing pages, seasonal takeovers, menus, attraction updates, opening hours, and event listings.
• Coordinate site releases, integrations, hosting, domains, and technical troubleshooting with agencies and the central digital team.

CRM and Email Marketing

• Own CRM and lifecycle communications through database segmentation, campaign calendars, journey design, and automation.
• Build, test, and deploy pre-arrival, in-stay, post-stay, win-back, abandoned booking, birthday, anniversary, renewal, spa, fitness, and restaurant nurture journeys.
• Manage consent capture, opt-in mechanics, list hygiene, deliverability, suppression, and applicable data protection requirements.
• Grow first-party data capture across ticketing, WiFi, reservations, spa, retail, and on-property QR touchpoints.

Destination Marketing

• Build digital demand plans for restaurants and bars, including events, seasonal promotions, reservation optimisation, content production, and delivery presence.
• Drive Meryal Waterpark ticket sales and annual pass acquisition, optimise the ticketing funnel, and support launches and capacity messaging.
• Support retail footfall campaigns, tenant co-marketing, directory management, and retail content integration.
• Market wellness, fitness, sports club, treatments, packages, classes, and local membership acquisition and retention.
• Support Beach Club and entertainment campaigns, content, and listings for a lifestyle audience.

Team and Stakeholder Management

• Lead, coach, and develop the digital ecosystem while maintaining high execution standards.
• Partner with Revenue Management, Reservations, F&B, Spa and Recreation, Waterpark Operations, Retail Leasing, Guest Relations, and regional digital teams.
• Brief and manage creative, media, production, and technology partners and hold them accountable for commercial outcomes.
• Maintain Rixos and Accor brand standards across every digital touchpoint.

Requirements

• Lead and manage digital marketing strategy across hospitality, waterpark, retail, wellness, and entertainment channels.
• Own paid media strategy, campaign architecture, bidding, creative testing, budget pacing, and performance reporting.
• Manage website content, CMS publishing, landing pages, offers, listings, and digital property updates.
• Own CRM and lifecycle communications, including segmentation, journey design, automation, and email campaigns.
• Manage database health, consent capture, deliverability, list hygiene, and applicable data protection compliance.
• Use data-driven strategies to improve direct revenue, bookings, ticket sales, memberships, ancillary revenue, and loyalty.
• Lead, coach, and develop the digital ecosystem while maintaining high execution standards.
• Partner with revenue, reservations, food and beverage, recreation, operations, leasing, guest relations, and regional digital teams.
• Manage creative, media, production, technology agencies, and media partners against commercial outcomes.