Digital Marketing Manager
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Key skills for this role
About the Role
Sheraton Grand Hotel, Dubai seeks a Digital Marketing Manager to drive integrated marketing strategies, manage content creation, and activate brand experiences. Requires experience in hotel/spa/F&B marketing and a strong understanding of digital marketing and social media.
Key Skills for This Role
Responsibilities
- Deliver and execute annual marketing plans and budgets in line with hotel strategic priorities
- Execute content creation and brief creative agencies ensuring brand guidelines
- Drive activation of Spas and restaurants & bars on the local market
- Act as Brand Champion with hotel teams to drive brand activation
- Liaise with property ISMR and Regional Digital Field Marketing teams for multi lingual campaigns
- Identify relevant marketing partners and manage relationships profitably
- Drive loyalty marketing focusing on engagement with Loyalty Members
- Support sales team with marketing collateral and tactical promotions
- Manage Social Media strategy focusing on online reputation and guest engagement
- Assist with local public relations and promotional activities
Requirements
- Bachelor's degree required
- Experience in all aspects of the marketing mix, preferably with a high end brand in the leisure segment
- Strong understanding of Hotel / Spa / F&B Marketing
- Must be able to speak, read, write and understand English
- Excellent internal and external communication skills
- Event management / organizational skills
- Understanding of consumer trends in the digital sphere
- Ability to analyze data and establish appropriate action plans
Full Job Posting
Position Purpose
- A dynamic and creative marketer to drive integrated marketing strategies for Sheraton Grand Hotel, Dubai with focus on demand generation, brand accretive guest experiences and loyalty.
Essential Functions
- Deliver and execute annual marketing plans and budgets.
- Execute content creation and brief creative agencies.
- Drive activation of Spas and restaurants & bars on the local market.
- Act as Brand Champion with hotel teams.
- Liaise with property ISMR and Regional Digital Field Marketing teams.
- Identify relevant marketing partners and manage relationships.
- Drive loyalty marketing focusing on Loyalty Members.
- Support sales team with marketing collateral.
- Manage Social Media strategy.
- Assist with local public relations and promotional activities.
Specific Job Knowledge, Skills and Abilities
- Must be able to speak, read, write and understand English.
- Excellent internal and external communication skills.
- True Brand ambassador.
- Event management / organizational skills.
- Understanding of consumer trends in the digital sphere.
- Innovative, proactive and resourceful.
- Passion for the travel & hospitality industries.
- Ability to analyze data and establish appropriate action plans.
- Experience managing a PR agency is a plus.
Qualification Standards
- Bachelor degree required.
- Ability to effectively communicate with other departments.
- Embrace operational guidelines and brand standards.
- Superior analytical skills.
- Ability to plan and prioritize.
- Awareness of maximizing returns to stakeholders.
- Adaptable to different cultures.
- Team player.
- Build lasting relationships with internal and external customers.
- Immaculate personal presentation.
- Effective problem solving skills.
- Knowledge of hotel computer systems.
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