breezy
Digital Marketing Manager
Totara Learning Solutions
Remote, USA
Full-time
Senior · 5+ years experience
Remote
Discovered 2 weeks ago
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Responsibilities
- Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
- Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
- Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
- Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
- Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
- Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
- Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
- Amplify demand generation campaigns and content across social media channels
- Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
- Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
Requirements
- 5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
- Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
- Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
- Experience managing website content and landing pages in WordPress
- SEO experience
- Google Tag Manager, SEMRush and Google Analytics experience
- Strong analytical skills and ability to translate performance data into actionable insights
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