Digital Marketing Manager
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Key skills for this role
About the Role
Notary Loan Signing Agent is looking for a Digital Marketing Manager to develop and execute digital marketing strategies across SEO, SEM, social media, content, email, and paid advertising.
Key Skills for This Role
Responsibilities
- Develop, execute, and optimize comprehensive digital marketing strategies to increase brand awareness, generate leads, improve customer engagement, and drive business growth
- Plan and manage digital marketing campaigns across SEO, SEM, social media, content, email, paid advertising, influencer marketing, and marketing automation
- Oversee creation and distribution of digital content including website content, social media campaigns, email communications, advertisements, landing pages, and promotional materials
- Monitor and analyze digital marketing performance using key metrics such as website traffic, conversion rates, CAC, ROI, and engagement rates
- Manage digital marketing tools, platforms, and technologies while staying updated on emerging trends and best practices
- Support market research, competitor analysis, brand development, customer segmentation, and continuous improvement initiatives
Requirements
- Strong understanding of digital marketing strategy, SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, analytics, and customer acquisition methodologies
- Proficiency in digital marketing platforms, analytics tools, advertising platforms, CRM systems, marketing automation software, CMS, and reporting tools
- Strong analytical and strategic thinking skills with ability to interpret marketing data and make data driven recommendations
- Knowledge of digital customer journeys, audience segmentation, marketing funnels, brand management, campaign optimization, and performance measurement frameworks
- Excellent leadership, communication, and project management skills
- Strong creativity, adaptability, attention to detail, and ability to manage competing priorities
Full Job Posting
Role Description
- The Digital Marketing Manager is responsible for developing, executing, and optimizing comprehensive digital marketing strategies that increase brand awareness, generate leads, improve customer engagement, and drive business growth. This role leads digital campaigns across multiple channels while le
Key Responsibilities
- Develop, execute, and optimize comprehensive digital marketing strategies across channels such as SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, influencer marketing, and marketing automation.
- Develop campaign plans, manage budgets, define target audiences, and ensure marketing initiatives align with business goals and brand positioning.
- Oversee the creation and distribution of digital content, including website content, social media campaigns, email communications, advertisements, landing pages, and promotional materials.
- Collaborate with content creators, designers, product teams, sales teams, and external partners to deliver consistent messaging and engaging customer experiences.
- Monitor and analyze digital marketing performance using key metrics such as website traffic, conversion rates, CAC, ROI, engagement rates, and campaign performance indicators.
- Prepare reports, identify optimization opportunities, and implement data driven improvements to increase marketing effectiveness.
- Manage digital marketing tools, platforms, and technologies while staying updated on emerging trends, consumer behavior, algorithm changes, and industry best practices.
- Support market research, competitor analysis, brand development, customer segmentation, and continuous improvement initiatives to strengthen the organization’s digital presence.
Qualifications
- Strong understanding of digital marketing strategy, SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, analytics, and customer acquisition methodologies.
- Ability to develop and execute integrated digital marketing campaigns.
- Proficiency in digital marketing platforms, analytics tools, advertising platforms, CRM systems, marketing automation software, CMS, and reporting tools.
- Familiarity with data visualization platforms and conversion rate optimization (CRO) techniques is an advantage.
- Strong analytical and strategic thinking skills with the ability to interpret marketing data, evaluate campaign performance, identify growth opportunities, and make data driven recommendations.
- Knowledge of digital customer journeys, audience segmentation, marketing funnels, brand management, campaign optimization, marketing analytics, and performance measurement frameworks.
- Excellent leadership, communication, and project management skills with the ability to coordinate cross functional teams, manage multiple campaigns, communicate strategies effectively, and deliver measurable marketing outcomes.
- Strong creativity, adaptability, attention to detail, and the ability to manage competing priorities while driving successful digital marketing initiatives in a fast paced and results oriented environment.
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