Digital Marketing Manager

Company description

Role overview

Performance marketing and paid media

• Own paid media strategy and the approved annual digital budget across Google Ads, Meta, TikTok, and Snapchat.
• Manage OTA-adjacent performance channels including TripAdvisor, Booking.com, and Expedia with revenue and regional digital teams.
• Own campaign structure, audience architecture, bidding, creative testing, budget pacing, and A/B and incrementality testing.
• Report on ROAS, CPA, CPC, CTR, direct revenue, booking conversion, ticket yield, membership acquisition cost, and direct booking share.
• Manage agency and media partner relationships, briefs, scopes of work, and commercial performance reviews.

Website and content management

• Own publishing and optimisation across brand websites and the Meryal Waterpark site, including pages, offers, landing pages, seasonal takeovers, menus, attractions, hours, and events.
• Coordinate site releases, integrations, hosting, domains, and technical troubleshooting with agencies and the central digital team.

CRM and email marketing

• Own CRM and lifecycle communication through database segmentation, campaign calendars, journey design, and automation.
• Build, test, and deploy pre-arrival, in-stay, post-stay, win-back, abandoned-booking, birthday, anniversary, membership, spa, fitness, and restaurant nurture journeys.
• Manage database health, consent capture, opt-in mechanics, list hygiene, deliverability, suppression, and applicable data protection requirements.
• Grow first-party data capture across ticketing, Wi-Fi, reservations, spa, retail, and on-property touchpoints for CRM and paid social audiences.

Portfolio marketing

• Build digital demand plans for food and beverage, including campaigns, events, reservation optimisation, menus, imagery, content, and delivery or aggregator presence where applicable.
• Drive waterpark ticket sales and annual pass acquisition, optimise the ticketing funnel, and support launches, capacity messaging, and family or group targeting.
• Support retail through footfall campaigns, tenant co-marketing, directory and listing management, and integrated resort and waterpark content.
• Market wellness, fitness, and sports club offerings through membership, retention, treatment, package, class, and local resident campaigns.
• Support the Beach Club and entertainment programme with campaign, content, and listing support for lifestyle audiences.

Team and stakeholder management

• Lead, coach, and develop the digital ecosystem while setting objectives and maintaining execution standards.
• Partner with Revenue Management, Reservations, F&B, Spa & Recreation, Waterpark Operations, Retail Leasing, Guest Relations, and regional digital teams.
• Brief and manage creative, media, production, and technology partners and hold them accountable for commercial outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 3–4 years of proven experience as a Digital Marketing Manager or in a similar role.
• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms such as WordPress.
• Strong analytical skills and experience with reporting tools.
• Creative thinking, problem-solving, communication, and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.
• Digital marketing certification is a plus.