Digital Marketing & Growth Manager – Commercial Real Estate
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Key skills for this role
About the Role
Office Square is seeking an experienced Digital Marketing & Growth Manager to lead digital marketing strategy, generate qualified leads, and drive occupancy across their commercial real estate portfolio in Dubai and Abu Dhabi.
Key Skills for This Role
Responsibilities
- Develop and execute digital marketing strategies to increase enquiries, tours, and office leasing opportunities
- Manage and optimize Google Ads campaigns across Search, Display, Remarketing, and Performance Max
- Monitor and improve lead generation funnels and conversion rates
- Track and report on CPL, CPA, ROAS, and campaign performance
- Develop and implement SEO strategies to improve organic rankings and website traffic
- Manage technical SEO, on page optimization, backlink strategies, and local SEO
- Maintain and update company websites, landing pages, and property listings
- Create and manage blogs, newsletters, case studies, email campaigns, and social media content
- Coordinate photography, videography, virtual tours, and promotional materials
- Manage LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms
- Prepare monthly performance reports and analyse competitor activity
- Promote serviced offices, managed offices, enterprise workspaces, meeting rooms, virtual offices, and business centre solutions
Requirements
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or related field
- Minimum 5 years of experience in digital marketing
- Minimum 3 years of experience in commercial real estate, business centres, coworking, flexible workspaces, or property related industries
- Proven experience managing Google Ads campaigns with measurable lead generation results
- Strong knowledge of SEO, SEM, website management, and content marketing
- Experience with WordPress, Google Analytics, Search Console, Google Tag Manager, and CRM platforms
- Excellent copywriting and content creation skills
Full Job Posting
Company Overview
- Office Square is a leading provider of premium serviced offices, managed workspaces, enterprise office solutions, and business centres across Dubai and Abu Dhabi.
Key Responsibilities
- Develop and execute digital marketing strategies to increase enquiries, tours, and office leasing opportunities.
- Manage and optimize Google Ads campaigns across Search, Display, Remarketing, and Performance Max.
- Monitor and improve lead generation funnels and conversion rates.
- Track and report on CPL, CPA, ROAS, and campaign performance.
- Develop and implement SEO strategies to improve organic rankings and website traffic.
- Manage technical SEO, on page optimization, backlink strategies, and local SEO.
- Maintain and update company websites, landing pages, and property listings.
- Create and manage blogs, newsletters, case studies, email campaigns, and social media content.
- Coordinate photography, videography, virtual tours, and promotional materials.
- Manage LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Prepare monthly performance reports and analyse competitor activity.
- Promote serviced offices, managed offices, enterprise workspaces, meeting rooms, virtual offices, and business centre solutions.
Requirements
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or related field.
- Minimum 5 years of experience in digital marketing.
- Minimum 3 years of experience in commercial real estate, business centres, coworking, flexible workspaces, or property related industries.
- Proven experience managing Google Ads campaigns with measurable lead generation results.
- Strong knowledge of SEO, SEM, website management, and content marketing.
- Experience with WordPress, Google Analytics, Search Console, Google Tag Manager, and CRM platforms.
- Excellent copywriting and content creation skills.
- Experience in photography, videography, Canva, Adobe Creative Suite, or equivalent design tools is preferred.
Compensation
- AED 10,000 – AED 15,000 per month (depending on experience).
- Working hours: 8:00 AM – 5:30 PM.
- Benefits: Visa, Health insurance, annual leave. Bi Annual ticket to home country.
- Performance based incentives linked to lead generation, occupancy targets, marketing KPIs, and revenue contribution.
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