Digital Marketing Executive - UAEN
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Key skills for this role
About the Role
Dubai Taxi Company seeks a Digital Marketing Executive to plan and execute digital campaigns across paid media, SEO/SEM, and social media. The role requires 4+ years of experience in digital marketing with hands-on campaign management and analytics.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various media channels including print, digital, social media, and broadcast
- Execute advertising campaigns with Google Ads, Meta Ads, Hootsuite, MailChimp, Buffer and others
- Monitor and analyze social media metrics to optimize content performance and enhance brand visibility
- Coordinate with agencies or internal creative teams for campaign creatives, landing pages, and ad copies
- Monitor and manage the organization’s website to ensure up to date content, user experience optimization, PPC, and SEO best practices
- Track digital campaign performance metrics (CTR, CPC, CPA, ROAS, conversions), prepare performance reports, and propose optimization strategies
- Collaborate with content teams to align digital assets with campaign goals and audience engagement strategies
- Support the implementation of marketing automation tools and customer journeys (e.g., CRM integrated campaigns)
- Ensure consistency of brand identity and messaging across digital touchpoints
- Research and evaluate emerging digital trends, tools, and competitors to maintain best in class practices
- Assist in market research and establish KPIs to measure effectiveness of marketing strategies and campaigns
- Assist in managing digital budgets and processing related purchase requests, invoices, and vendor coordination
Requirements
- Bachelor's or master's degree in marketing, digital media, communications, or related field
- Minimum 4 years of relevant experience in digital marketing with hands on campaign management, analytics, and website handling
- Additional certifications such as Google Ads Certification, Meta Blueprint Certification, SEO/Analytics certifications (e.g., HubSpot, SEMrush, GA4) preferred
Full Job Posting
Role Overview
- The role is to support the development and execution of digital marketing initiatives across online platforms, including paid media, SEO/SEM, website management, and digital content optimization.
- The role is responsible for enhancing brand visibility, user engagement, and campaign performance through data driven strategies.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various media channels, including print, digital, social media, and broadcast.
- Execute advertising campaigns to the target audience with prior experience with Google Ads, Meta Ads, Hootsuite, MailChimp, Buffer and others.
- Monitor and analyze social media metrics to optimize content performance and enhance brand visibility.
- Coordinate with agencies or internal creative teams for campaign creatives, landing pages, and ad copies aligned with brand objectives.
- Monitor and manage the organization’s website to ensure up to date content, user experience optimization, PPC, and SEO best practices.
- Track digital campaign performance metrics (CTR, CPC, CPA, ROAS, conversions), prepare performance reports, and propose optimization strategies.
- Collaborate with content teams to align digital assets with campaign goals and audience engagement strategies.
- Support the implementation of marketing automation tools and customer journeys (e.g., CRM integrated campaigns).
- Ensure consistency of brand identity and messaging across digital touchpoints.
- Research and evaluate emerging digital trends, tools, and competitors to maintain best in class practices.
- Assist in market research and establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing strategies and campaigns.
- Liaise with internal departments for alignment on campaign messaging, digital requirements, and feedback loops.
Qualifications
- Bachelor's or master's degree in marketing digital media, communications, or a related field is required.
- Minimum 4 years of relevant experience in digital marketing with hands on campaign management, analytics, and website handling.
- Additional certifications such as Google Ads Certification, Meta Blueprint Certification, SEO/Analytics certifications (e.g., HubSpot, SEMrush, GA4) is preferred.
- Strong creative and analytical skills.
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