Digital Marketing Executive

Job description

Job Overview

Key Responsibilities

• Strategy Development: Formulate and execute digital marketing strategies to engage consumers.
• Social Media Management: Oversee the company’s presence on platforms like LinkedIn, Twitter, Facebook, Instagram, Pinterest, etc.
• Organic Growth: Focus on building organic growth strategies, including SEO and content-driven engagement to enhance brand visibility.
• SEO Optimization: Implement SEO tactics such as keyword research, on-page/off-page optimization, and content creation to boost organic traffic.
• Email Marketing: Create and distribute email campaigns and newsletters.
• Content Creation: Collaborate on content marketing and website updates to enhance user experience and engagement.
• Performance Analysis: Track and optimize marketing efforts using web analytics tools.
• Industry Trends: Stay up to date with digital marketing trends and recommend adjustments to strategies.
• Vendor Management: Maintain partnerships with media agencies and vendors.