Digital Marketing Executive / Performance Marketing Strategist
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Key skills for this role
About the Role
CRWD Agency in Dubai seeks a Digital Marketing Executive / Performance Marketing Strategist to plan and manage paid advertising campaigns across Meta, Google, TikTok, and LinkedIn.
Key Skills for This Role
Responsibilities
- Plan, create, and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital platforms
- Develop performance marketing strategies based on client goals, target audience, and campaign objectives
- Manage lead generation, traffic, conversion, and retargeting campaigns
- Conduct audience research, competitor analysis, and keyword research
- Monitor campaign performance daily and optimize ads for better results
- Prepare performance reports with insights, recommendations, and next steps
- Work closely with creative and content team to develop ad concepts, hooks, and campaign ideas
- Track campaign KPIs such as CPC, CPL, CTR, ROAS, conversions, and cost per result
- Manage advertising budgets efficiently to maximize ROI
- Stay updated with latest trends in digital marketing, paid ads, AI tools, and platform updates
Requirements
- Proven experience in digital marketing, performance marketing, or paid ads strategy
- Strong experience in Meta Ads and Google Ads
- Experience in E commerce, Forex Trading, F&B, and Real Estate campaigns highly preferred
- Good understanding of sales funnels, landing pages, retargeting, and conversion tracking
- Ability to analyze campaign data and turn insights into action
- Experience with Google Analytics, Meta Business Manager, Google Tag Manager, and tracking pixels is a plus
- Strong communication and reporting skills
- Creative mindset with a performance focused approach
- Ability to manage multiple client accounts and deadlines
- Agency experience is an advantage
Full Job Posting
Job Overview
- CRWD Agency is looking for a talented and results driven Digital Marketing Executive / Performance Marketing Strategist to join our growing team in Dubai.
- We need someone who understands digital advertising, performance campaigns, audience targeting, and lead generation.
- Ideal candidate should have proven experience in managing paid campaigns across multiple industries, especially E commerce, Forex Trading, F&B, and Real Estate.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital platforms.
- Develop performance marketing strategies based on client goals, target audience, and campaign objectives.
- Manage lead generation, traffic, conversion, and retargeting campaigns.
- Conduct audience research, competitor analysis, and keyword research.
- Monitor campaign performance daily and optimize ads for better results.
- Prepare performance reports with insights, recommendations, and next steps.
- Work closely with the creative and content team to develop ad concepts, hooks, and campaign ideas.
- Track campaign KPIs such as CPC, CPL, CTR, ROAS, conversions, and cost per result.
- Manage advertising budgets efficiently to maximize ROI.
- Stay updated with the latest trends in digital marketing, paid ads, AI tools, and platform updates.
Requirements
- Proven experience in digital marketing, performance marketing, or paid ads strategy.
- Strong experience in Meta Ads and Google Ads is required.
- Experience in E commerce, Forex Trading, F&B, and Real Estate campaigns is highly preferred.
- Good understanding of sales funnels, landing pages, retargeting, and conversion tracking.
- Ability to analyze campaign data and turn insights into action.
- Experience with Google Analytics, Meta Business Manager, Google Tag Manager, and tracking pixels is a plus.
- Strong communication and reporting skills.
- Creative mindset with a performance focused approach.
- Ability to manage multiple client accounts and deadlines.
- Agency experience is an advantage.
Salary
- AED 3,500 – AED 5,000 per month, based on experience and skill level.
Work Location
- In person
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