Digital Marketing Executive

Responsibilities

• · Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• · Design, build and maintain our social media presence
• · Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• · Identify trends and insights, and optimize spend and performance based on the insights
• · Brainstorm new and creative growth strategies
• · Collaborate with internal teams to create landing pages and optimize user experience
• · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• · BS/MS degree in marketing or a related field
• · Proven working experience in digital marketing
• · Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• · Identifying target audiences and devising digital campaigns that engage, inform and motivate
• · Optimizing landing pages and user funnels
• · knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• · knowledge of ad serving tools (e.g., DART, Atlas)
• · setting up and optimizing Google Adwords campaigns
• · knowledge of HTML, CSS, and JavaScript development and constraints
• · Strong analytical skills and data-driven thinking
• · Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits