Digital Marketing Executive
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Key skills for this role
About the Role
Location: Abu Dhabi Employment Type: Full-time | On-site Experience: 4–6 Years Salary: AED 4000-5000 Job Overview We are hiring a technically strong Digital Marketing Executive to join our Marketing Team and take ownership of the performance, tracking, and optimization of our ecommerce website and mobile application.
Key Skills for This Role
Full Job Posting
Employment Type
Full-time \| On-site
Job Overview
We are hiring a
technically strong Digital Marketing Executive
to join our
Marketing Team
and take ownership of the
performance, tracking, and optimization of our ecommerce website and mobile application
.
This role focuses on
data-driven growth
, paid acquisition, analytics implementation, and conversion optimization across web and app ecosystems.
The candidate will work closely with internal tech, product, and design teams to ensure scalable digital growth.
Performance & Paid Media
- Plan, execute, and scale
- performance-driven campaigns
- across Google Ads, Meta Ads, and app acquisition platforms
- Optimize
ROAS, CPA, LTV, CAC
- , and conversion funnels across web and app channels
- Manage app install campaigns, re-engagement campaigns, and in-app conversion events
Website & App Technical Marketing
- Own and manage
- website and mobile app marketing performance
- from a technical perspective
- Configure and maintain
- GA4, Google Tag Manager, Meta Events Manager, and conversion APIs
- Implement and validate
- event tracking, pixels, SDKs, and server-side tracking
- Monitor website speed, landing page performance, and checkout drop-offs
- Work with developers to troubleshoot tracking issues and performance gaps
Analytics & Optimization
- Analyze user behavior, attribution paths, and conversion funnels using
- GA4, Firebase, and ad platforms
- Perform
- A/B testing
- on landing pages, creatives, funnels, and app flows
- Identify data discrepancies between analytics and ad platforms and resolve them
- Build detailed performance dashboards and reports with actionable insights
Collaboration & Growth
- Work closely with
- product, tech, UX/UI, and design teams
- for feature launches and optimizations
- Manage ecommerce promotions, seasonal campaigns, and app feature rollouts
- Coordinate with external vendors, agencies, and tracking partners when required
Technical Requirements
- 4–6 years of hands-on experience in
- technical digital marketing / ecommerce performance marketing
- Strong expertise in:
- **Google Ads (Search, Display, Shopping, App Campaigns)**
- **Meta Ads (Web & App, CAPI implementation)**
- **GA4, Google Tag Manager, Firebase Analytics**
- Experience with:
- Conversion tracking,
- pixels, SDKs, server-side tracking
- App analytics and attribution tools (AppsFlyer, Adjust, or similar – preferred)
- Funnel analysis, cohort analysis, and attribution modeling
- Strong understanding of
- UX, CRO, and ecommerce checkout optimization
- UAE / GCC ecommerce experience is a strong advantage
Benefits
- Company visa
- Health insurance
- Ticket allowance to home country after contract renewal
- All benefits as per UAE Labor Law
- High-performance, data-driven marketing environment
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