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Digital Marketing Associate

BURNCO
Calgary, CAN
Full-time
Mid · 3+ years experience
Hybrid
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What you will be doing

Execute the day-to-day management of BURNCO’s corporate social media channels, including content planning, platform-specific posts, community engagement, performance tracking, and issue escalation when required

Develop monthly and quarterly social content calendars aligned with broader marketing, communications, recruitment, community, and reputation objectives

Create authentic photo, video, written, and graphic content that highlights BURNCO’s people, projects, technical expertise, community involvement, land stewardship, operational milestones, and brand stories

Build strong relationships with regional teams, operational groups, employees, and subject-matter experts to uncover stories and translate technical information into clear, engaging content

Travel to BURNCO locations as needed to capture authentic photo and short-form video content while following all site safety requirements

Execute email marketing campaigns and newsletters, including list management, segmentation, templates, testing, compliance, and performance reporting

Coordinate paid digital and social advertising campaigns, including audience targeting, setup, budgets, trafficking, optimization, creative coordination, and KPI reporting

Maintain our digital presence by coordinating website updates, supporting SEO improvements, monitoring analytics, and working with external web partners when required

Maintain an organized digital content library to support ongoing content development, marketing, and communications needs

What we would like from you

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field

3 - 5 years of social media and digital marketing experience, including strong organic social media experience

Hands-on experience managing paid social and digital advertising, including Meta Ads Manager and LinkedIn Campaign Manager

Strong writing, storytelling, audience engagement, and content creation skills

Comfortable shooting and editing short-form video and photography, with strong working knowledge of photography and video editing tools

Experience using email marketing platforms, digital analytics, audience insights, and reporting to improve content effectiveness and campaign outcomes

Ability to build relationships across operations, regional teams, employees, and stakeholders to gather information and uncover authentic stories

Strong organizational and project-management skills, with the initiative to manage competing priorities, solve problems, and deliver high-quality work independently

Able and willing to travel to operations, engage directly with employees, and work around industrial environments while following all safety requirements

Sound judgment and professionalism when representing BURNCO, with the ability to apply brand standards consistently across digital content, communications, and marketing activities

Digital marketing, social media strategy, content marketing, analytics, or advertising platform certifications are considered an asset

Location and other key details

  • This is a full-time permanent position based out of our Calgary Corporate Office
  • The hours of work will be Monday to Friday, 40 hours per week with occasional additional hours as required
  • Travel to BURNCO operations and job sites will be required to capture content and engage directly with employees
  • Hybrid work flexibility with a blend of remote and in-office collaboration

Why BURNCO?

Be part of a supportive, high-performing team that values your growth and success

Annual performance bonus program that rewards your contributions

Enjoy competitive compensation and a comprehensive benefits package, paid time off, and more

Experience our inclusive, collaborative, and safety-focused culture

Take part in team events, professional development activities, and community initiatives

Join us and be part of an organization that values safety above all. BURNCO offers a supportive and dynamic work environment where you can truly make a difference. With competitive compensation, comprehensive benefits, and opportunities for professional growth, BURNCO is where you can thrive while contributing to a culture of safety and excellence.

BURNCO is an equal opportunity employer committed to creating a diverse and inclusive work environment. All qualified candidates are encouraged to apply.

We thank all applicants for their interest. Only those chosen for an interview will be contacted.

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