Digital Learning Lead - Emirati Hire

About Zayed National Museum

Job Purposes

Digital Content Responsibilities

• Research, design, write, and evaluate digital interpretation materials including editorial content, learning resources, multimedia guides, apps, and audiovisual media.
• Develop innovative content and storytelling approaches that reflect current digital trends and the museum’s mission.
• Apply content design methods to enhance editorial content on owned and partner channels.
• Work with subject matter experts to produce inclusive bilingual digital interpretation materials.
• Develop and implement the Digital Learning Strategy and 5-Year Plan.
• Use AI, AR, VR, and XR to create meaningful, accessible digital narratives.
• Maintain editorial policies, style guides, and controls.
• Write scripts for audio and video guides and tours.

Management and Collaboration

• Recruit, manage, mentor, and coach permanent and freelance staff supporting the Digital Learning strategy.
• Prepare and manage budgets, procurement, purchasing, sourcing, tenders, and contracts for unit initiatives.
• Oversee content planning, production, and quality assurance by internal teams and agency suppliers.
• Collaborate with product managers, educators, curators, designers, internal teams, and external partners.
• Promote digital literacy, good digital practices, ideation, and inclusion across departments.

Audience Engagement and Measurement

• Tailor digital content and storytelling to diverse audiences, including People of Determination, elderly people, and underserved communities.
• Use digital analytics to measure impact and improve engagement and retention.
• Conduct user testing, surveys, and in-person focus groups to inform digital content development.

Required Experience and Qualifications

• Bachelor’s degree in Education, History, Cultural Studies, Museum Studies, or a related creative-industry field.
• A master’s degree is preferred.
• Five to seven years of experience in museums, cultural institutions, or similar organizations, including at least three years in a managerial role.
• Strong digital content strategy experience across diverse audiences and media.
• Experience with agile methodologies, human-centered design, and interpretive content for inclusive audiences.
• Experience with web technologies, CMS, online publication, budgets, tenders, contracts, and online learning resources.
• Experience working with underrepresented audiences and museum professionals.

Workplace

• The source metadata identifies Abu Dhabi as the workplace and classifies the role as onsite.