Digital Lead
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Key skills for this role
About the Role
McDonald's Qatar is seeking a Digital Lead to manage mobile app performance, lead paid media and social media strategy, and drive optimization. The ideal candidate is bilingual in Arabic and English with strong digital marketing experience and a data-driven mindset.
Key Skills for This Role
Responsibilities
- Manage and optimize mobile app performance (acquisition & retention)
- Lead paid media strategy and planning
- Oversee social media strategy and execution
- Analyze performance, generate insights, and drive optimization
Requirements
- Bilingual (Arabic & English)
- Strong experience in Digital Marketing
- Data driven mindset with commercial awareness
Full Job Posting
Core Responsibilities
- Manage and optimize mobile app performance (acquisition & retention)
- Lead paid media strategy and planning
- Oversee social media strategy and execution
- Analyze performance, generate insights, and drive optimization
Candidate Profile
- Bilingual (Arabic & English)
- Strong experience in Digital Marketing
- Data driven mindset with commercial awareness
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