ashby
Digital Customer Marketing Manager
Tapcheck
Remote, USA
Full-time
Mid · 4+ years experience
Remote
Discovered 2 weeks ago
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Free
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Role Overview
As Tapcheck scales, the way we support our customers must scale with us, without losing the empathy that got us here.
As Digital Customer Marketing Manager, you'll build the digital backbone of Customer Success: the lifecycle programs, and automated touchpoints that let our CSMs focus their energy on the accounts and moments that need a human touch.
This is the role for someone who thinks like a product marketer and executes like a lifecycle marketer.
You'll shape the words that show up at every touchpoint, and you'll build the campaigns, playbooks, and in-product nudges that move people toward the moments that matter most: first payroll sync, first transfer, and beyond.
This role exists because our fastest-growing segment — SMB and long-tail employer accounts without a dedicated CSM — can't scale on 1:1 relationships or generic messaging alone.
You'll partner with Product Marketing on positioning and launch narratives, and with CSMs, RevOps, Product, and Support on the data that tells you what's working.
You'll be measured on two things above all: churn reduction and account growth across the SMB book.
Key Skills for This Role
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Full Job Posting
Digital Lifecycle Program Design
Design, launch, and continuously improve digital Customer Success programs across the employer lifecycle — onboarding, activation, adoption, renewal readiness, and advocacy — for our tech-touch and long-tail segments
Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance that help employer admins successfully navigate key moments, from first payroll sync and first transfer through ongoing product adoption, while increasing self-service and reducing support contacts.
Build repeatable playbooks that pair intelligence and automation, letting Tapcheck manage more accounts without sacrificing the personal, service-led approach we're known for
Customer Messaging & Positioning
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