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Key skills for this role
Own the end-to-end creation and management of Gibson Certified Vintage product listings, ensuring accuracy, consistency, and timely execution.
Manage photography assets for listings, including capture, editing, sizing, and uploading across digital platforms.
Edit and refine product copy based on provided technical write-ups, ensuring clarity, consistency, and alignment with GCV standards.
Manage CMS workflows related to listings and digital content.
Maintain consistent visual and content standards across approximately 10–15 listings per month.
Serve as primary photographer for Gibson Certified Vintage, handling full capture, edit, and delivery of still imagery for web and social use.
Capture and edit light video content, including short-form social clips and product-focused reels (primarily iPhone-based capture).
Maintain organized archives of digital assets for ongoing use and reference.
Coordinate with internal or external video teams on larger or more polished video projects as needed, serving as the GCV point of contact.
Collaborate with the Gibson Certified Vintage Manager on social media planning and execution.
Create and publish supporting social content tied to product releases, listings, and program initiatives.
Maintain a consistent visual and tonal presence across social channels.
Support basic engagement and content optimization efforts as needed.
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Work closely with Gibson corporate Marketing and PR teams to align GCV content with broader initiatives.
Coordinate with internal stakeholders to support campaigns, launches, and special projects.
Engage external creative partners when required to support larger content initiatives.
Provide light design support as needed for program materials, including Certificates of Authenticity, Letters of Appraisal, and related assets.
Support continuous improvement of content workflows, documentation, and asset management practices.
Collaborate with the GCV team to support day-to-day operations during peak periods or special initiatives.
Required Skills/Abilities
Strong photography skills, including capture, editing, and asset preparation for web and social platforms.
Comfortable producing light video content for social and digital use.
Proficiency with Adobe Creative Suite, including Photoshop, Lightroom, and InDesign, as well as Capture One, for image editing, asset preparation, and light design work.
Highly organized, with the ability to manage multiple listings and projects simultaneously.
Strong attention to detail, particularly when working with high-value instruments and technical product information.
Ability to collaborate effectively across teams while maintaining ownership of deliverables.
Working knowledge of CMS platforms and digital asset workflows.
Clear written communication skills for editing and refining product copy.
Bachelor’s degree in photography, marketing, communications, or a related field preferred, or equivalent practical experience.
2–5 years of experience in digital content, photography, e-commerce, or related roles.
Experience working in product-driven or specialty retail environments preferred.
Background in music, instruments, or adjacent creative industries is a plus.
Strong working knowledge of guitars, with an emphasis on vintage instruments, and a demonstrated desire to continue building product knowledge.
Ability to confidently identify core Gibson models and engage with internal teams about vintage guitars in a knowledgeable, professional manner.
Understanding of digital content workflows, from capture through publication.
Ownership-driven and dependable, with a strong sense of accountability.
Comfortable balancing creative execution with operational consistency.
Adaptable and effective in a fast-paced, evolving program environment.
Collaborative, professional, and detail-oriented.
Primarily onsite in a retail, studio, and office environment.
Regular standing and walking required during photography, retail support, and content capture.
Frequent handling of guitars and related equipment; must be able to lift and carry items up to 40–50 lbs as needed.
Extended periods of computer-based work for editing, listing creation, and content management.
Ability to work in a loud retail environment for extended periods.
Flexible schedule required, including occasional evenings and weekends to support content or program needs.
Private American musical-instrument manufacturer serving musicians with guitars, amplifiers, pedals, and professional audio equipment.
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Entry · 2+ years experience
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