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Key skills for this role
Build and extend core behavioural models in Databricks that describe how customers interact with ASOS across web and app
Design and maintain: Session logic Funnels and journeys Attribution logic Feature usage and engagement metrics Experiment exposure and variant datasets
Session logic
Funnels and journeys
Attribution logic
Feature usage and engagement metrics
Experiment exposure and variant datasets
Create domain specific behavioural marts optimised for analytics and experimentation use cases
Own the quality and consistency of behavioural events flowing into Analytics platforms
Ensure events conform to agreed: Schemas and naming conventions Data types and required fields Privacy first compliance
Schemas and naming conventions
Data types and required fields
Privacy first compliance
Build and maintain transformation pipelines where enrichment or standardisation is required
Act as a technical owner of event contracts between frontend teams and analytics
In collaboration with the teams software engineers implement end-to-end data quality checks across frontend → ingestion → Analytics → Databricks
Monitor and alert on: Schema changes and validation failures Event completeness and coverage Cardinality drift Volume anomalies Identity and user stitching integrity
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More from this employer
London, GBR
London, GBR
London, GBR
London, GBR
London, GBR
London, GBR
London, GBR
London, GBR
London, GBR
Schema changes and validation failures
Event completeness and coverage
Cardinality drift
Volume anomalies
Identity and user stitching integrity
Proactively identify and resolve issues before they impact experiments or reporting
Enable trusted behavioural metrics through: Databricks metric enabled views Power BI semantic models
Databricks metric enabled views
Power BI semantic models
Ensure metrics are usable for: Self serve analysis Executive and leadership reporting “Talk to Data” and agent based workflows
Self serve analysis
Executive and leadership reporting
“Talk to Data” and agent based workflows
Partner with product analysts, data and product teams to ensure metrics are clear, consistent, and reusable
Work closely with web and app engineers to ensure instrumentation meets analytics and experimentation needs
Support: Event payload and schema design Instrumentation PR reviews Pre‑release validation Experiment tagging and exposure tracking
Event payload and schema design
Instrumentation PR reviews
Pre‑release validation
Experiment tagging and exposure tracking
Act as a go to expert for behavioural tracking best practices
We’re Looking For
Experience supporting experimentation and A/B testing
Knowledge of identity resolution and cross device tracking
Power BI semantic modelling experience
Experience enabling self serve analytics
Interest in AI assisted analytics or metric driven agents
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
ASOS is an online fashion retailer serving global customers with own and partner clothing and beauty brands.
Visit company websiteJobs and hiring trendsFull Time, Temporary, Contract, Internship, Seasonal, Volunteer
Senior
Hybrid
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