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Demand Generation Specialist
Protolabs
Maple Plain, USA
Full-time
Mid · 3–5 years experience
Hybrid
Discovered 1 weeks ago
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Demand Generation Specialist.
This is a HYBRID role - onsite Tuesday-Thursday in Maple Plain, MN.
Join a team where your marketing expertise directly influences business growth. As a Demand Generation Specialist, you'll create compelling multi-channel campaigns that inspire action, generate qualified leads, strengthen customer engagement, and drive revenue. This is an exciting opportunity for an innovative and analytical marketer who enjoys collaborating across teams, solving challenges, and managing multiple priorities in a dynamic, fast-moving environment. If you're energized by turning ideas into results and optimizing the customer experience, then this is the role for you!
What You Will Do:
- Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
- Craft email content and campaigns for individual and series communications that drive awareness and engagement.
- Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
- Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
- Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
- Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
- Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
- Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
- Collaborate with our data analytics team to report on campaign performance.
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