Demand Generation Manager

Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.

Own the marketing-sourced pipeline number and report on it weekly against target

Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle

Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time

Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads

Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it

Define nurture strategy — audience, stages, messaging, exit criteria

Identify and pitch new channels worth testing, backed by a real case for why